Translating the credit union difference into an effective message is hard. When done with stories of members serving their communities, the messages can be inspiring.
Whitefish Credit Union in Whitefish, MT has created a series of imaginative, colorful, “hometown” videos of their members’ special efforts.
These personal examples would cause almost any viewer to consider 1. moving to Montana and 2. joining the credit union.
The first example features skateboarding enthusiasts in Whitefish and the people who use and support it. A story for younger members and those forever young.
This second video is how a veteran with a military injury found his meaning in life in Plains, MT. “Life doesn’t always go in the direction we think it will go.”
This is the cooperative difference portrayed as a form of art. The theme: What we do, pays dividends.