The video series He Gets Us relies on multiple methods to communicate a vision of common humanity in an era of cultural turbulence.
It was funded by a group of Christian business leaders who were concerned about the relevance of spiritual values in a time when even religious communities have become part of the current impulse to take sides on every topic.
The videos push against this social divisiveness. Several were among the most watched ads from the last two Super Bowls, an effort that some felt was not the best use of funds.
They are intended to be a conversation starter. To build a bridge to a culture increasingly dubious about the role of spiritual values in contemporary life.
Unconditional Love in the Hardest Times
The group’s longer first-person, authentic life stories are memorable. This five-minute video is an example of a mother and her family’s unconditional love. Most of us have had the good fortune to experience this relationship as either a child or as parents. But perhaps not with the burdens this family encountered.
The video suggests our lives are not just a series of insulated, unrelated events. Human stories reveal deep truths which we may know only in part. They sometimes “speak” to us outside our conscious awareness.
Life Is How We Affect Others
The mother’s story shows a life of purpose a goal for which many aspire. She tells of learning the necessity of humility, “how to set aside everything we know to honor, respect and love another human being.”
In doing so, it suggests all are part of the great human cosmic enterprise. Life comes full circle for everyone. This narrative expresses the belief that we live in a world grounded in shared meaning.
(https://www.youtube.com/watch?v=cl2fxQH50_8&t=225s)
A Credit Union Cares
This is a credit union’s story of caring for a member whose life has come full circle. You can read The Rest of the Story here.
(https://www.youtube.com/watch?v=0PXPcuGnAkc&t=31s)