The Difference is Personal

A story from WEOKIE Credit Union’s CEO, used with permission:

“A critical aspect  of our vision is to “make a difference, one person at a time…by being our members’ most trusted financial partner.”

“But what exactly does that mean? During a recent visit to the Memorial Branch, the team shared a story that  exemplifies what that actually looks like.

“Mr. O, a long-time member of WEOKIE, is a frequent visitor to the Memorial branch, bringing donuts nearly every Friday. It’s clearly a nice gesture on his part, but it got me asking, “Why does he visit and bring donuts?”

“Turns out, for many years, he would drive his wife each Friday to get her hair and nails done and always brings treats for the staff. Unfortunately, his wife passed away, and he turned to Bella to assist him with managing all of the challenges of removing his wife from their financial accounts.

“Bella and the entire team took amazing care of him and continue to connect with him each time he visits the office. The void left from ending his weekly visits to the hair salon is now filled with smiles and connections with the Memorial Branch staff.

“When sharing the story  this month I  learned that many of our branches have been “adopted” by our long-time members because of the care and connections  to become their most trusted financial partner – and friend.

“A special shout out to Bella, the entire Memorial team, and every member of Team WEOKIE who is living our vision of making a difference, one person at a time. I am proud to serve with you!”

Bella and Mr. O:

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