Unless there is a complete change in market sentiment or a “black swan” event, the consenus is that the Fed will lower interest rates by .25% in September.  Or for sure by October.

If that is your assessment, why not get ahead of the market with a special announcement to your members such as:

We’ve lowered our mortgage rates!

If you’ve been waiting for a sign to buy a new home, this could be it. Take advantage of ournew rate discount

Or it could be auto loans, student loans or HELOCS.

If you wait till the Fed makes a move, you will just be part of the market’s noise.

Why not get ahead of the game?  Start your “lowering our rates” campaign while everyone else just talks about it.  The President might even take note of your initiative!