Cooperative design is unique. It provides singular focus on the member value. It’s that member relationship that is the foundation of credit union sustainability. And enhancing member participation in credit unions is vital to maintaining a distinct cooperative choice for consumers.
This blog shares my passion and observations about cooperatives’ roles for consumers in the American economy. I highlight the responsibility of all participants in the credit union system to enhance the ever-expanding legacy of our common wealth paid forward for future generations.
Now, as just a member, these comments are fueled by the gratitude, compassion, and vigor of all the compatriots who have journeyed with me over the past four decades.
How a Co-op communicates its difference to the member-owners. Sent by a reader and REI advocate. It’s about values, not product, price or convenience.
