How One Credit Union Brings Members into its Digital Design

Many credit unions find their web site is in a state of constant makeover, or expansion. Often these changes are internally generated. Sometimes external consultants are used.

Canada’s largest credit union is redoing its opening web pages. Want to help? Just visit their beta site and click on the feedback link.

The draft design is a powerful statement, as is, of the credit union difference. But it goes a step further and asks the members to give their insight.

Question: When was the last time you asked your members to contribute to a development project in your credit union?

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