Two Messages from Clayton Christensen

How would the author of “disruptive strategy” counsel credit unions in this time of rising rates and tightening liquidity?

I met Clayton Christensen  following his participation on an expert panel debating the future of higher education and its ever increasing costs.

His message was that college and post graduate institutions were subject to the same disruptive challenges that he had described in multiple businesses.  His theory explained why successful companies often fail even though they appear to have a dominate competitive position.

Further he announced, during the panel, that he would inaugurate such a disruptive effort at Harvard Business School with an Internet course based on his strategic  theory.   I asked if Callahans might talk with him to see if  this course might be a resource adaptable for credit unions.  He gave me his card, his administrative assistant’s name was on the back, and said to call and make an appointment.

Several months later a team from Callahans went to Cambridge.MA to meet his colleagues filming the course modules  for Internet delivery.  After taking the course and adapting concepts to the cooperative context, Callahans launched a course on disruptive strategy for the credit union market.

Even though Christensen died in 2020, today his course on disruption lives on as part of the Business school’s online offerings.

From the Bottom Up

The central theme of successful disruption is challenging market leaders from the “bottom up.” Credit unions might say from the “grass roots”up.

Successful firms generally grow beyond their initial markets and increasingly focus on more profitable segments.   They neglect early and familiar targets to go after more lucrative ones by expanding with more sophisticated and complex solutions.

Then their lower end markets  become vulnerable if new entrants better define the “job to be done”  and add value where the larger firm is no longer investing.  A new entrant gains a foothold at the lower end and can then relentlessly innovate to move up market.

His theory is a framework that asks questions and introduces concepts to sharpen leaders’ strategic intent.  It is not a model dependent on technology driven advantage, but one of business model disruption.

The cooperative design based on local, defined markets (members),  the values of service and collaboration, and self-funded financing is very compatible with Christensen’s theory. For many decades credit unions have been an example of his strategy playing out in consumer financial services.   Their success is measurable and market gains real.

However as credit unions became more financially self-sufficient and the focus on original groups lessens, market ambitions expand.  Today a number of credit unions seem to embrace the “top down” pursuit of more affluent consumers served by regional and national financial institutions.

Some credit unions openly proclaim multi-state, national,  and even global market ambitions.  Others purchase entry into new markets by buying banks or pursing mergers far distant from their proven success.

In doing so credit unions are sacrificing their  competitive advantage of alignment with members or groups.  These credit unions have become “market players” going wherever an opportunity appears, versus serving a distinct area or need.

The Liquidity Challenge

A current example.  Many credit unions today are facing liquidity pressures.  Slowing share growth, continuing loan demand, underwater investments and rising rate competition for shares pose new challenges versus the decade of easy money.  Some respond the way the big players do by bidding for money with CD rates currently in the 4.25-4.75% range and advertising openly for anyone’s cash.

Others have taken a look at their core strengths including local relationships, community presence, branch networks and the fact that many employers are looking for a special benefit to attract and retain employees.   Their back-to-future share growth with new members’s savings rely on credit unions’ core local advantages and reputations within communities that took years to establish.

A Second Message

The public reputation of credit unions rests partly on their values and democratic origins.  One CEO’s mission statement simply reads:  Do the Right Thing.  In the for-profit competitive consumer finance markets, this appeal is distinctive.  Value is about more than price or even great service.

The New York Times columnist  David Brooks  distinguishes between what he calls “résumé virtues” and “eulogy virtues.”

Résumé virtues are what people bring to the marketplace: Are they clever, devoted, and ambitious employees? Eulogy virtues are what they bring to relationships not governed by the market: Are they kind, honest, and faithful partners and friends?

In a YouTube video Christensen summarizes his understanding from his own life and work in a 2012 Ted talk How Will You Measure Your Life?  This 19 minute video opens with his discussion of why successful companies fail.  Then he extends the analysis to his own HBS classmates lives and the personal disappointments they have encountered while achieving material success.

(https://www.youtube.com/watch?v=tvos4nORf_Y)

The source of both corporate and personal disappointments is the same.  We live in a system that rewards short term achievements, investments that will pay off now, not in the years to come.  Creating successful relationships whether in family or businesses, does not result from short-term thinking.

He closes  with how to “measure” your life’s success at minute 17.  If you have only two minutes, listen as he presents what David Brooks calls the eulogy virtues.

Christensen’s Two Messages

Christensen’s  theory of disruption is a classic way of understanding credit union advantages from a strategic standpoint.  The framework focuses on long-term competencies combined with “job-to-be-done” tactics.

This approach asserts that it is not the demographic characteristics of the member that motivate market choices; rather it is what the member wants to accomplish that determines which financial firm the member will chose.

The second point is equally consequential.  Your “success” (personal and professional) will depend on “how well you help other people to become better.” Even if this just entails giving your business card to a stranger in the audience.

Both observations seem to me an endorsement of  a credit union “calling.”

 

 

 

Thinking About Money at the Start of the Year

At the beginning of the year, business firms, families and individuals take stock of their financial situation.  The results of last year are known. January brings the credit card bills from the holiday.  Taxes come due.

This year all segments  are reassessing their liquidity situation amidst rising interest rates and growing layoffs.

A Financial Disneyland

Since 2008’s financial crisis erupted, credit unions and members have been living in a financial Disneyland.  Interest rates were kept at historical lows.  The recent Covid response resulted in two years  of short term rates at or near zero.

The Fed’s monetary policy of quantitative easing flooded financial markets.  When capital no longer costs anything, most investments look safe. Returns on short term government securities or insured savings were most recently in single basis points. People and organizations tried new or speculative assets  such as meme stocks or crypto solutions.

The disciplines of long-term investing were overlooked. The risk-reward calculus became warped. Market and housing returns suggested only upside.  Everyone could become a winner.

What We Believe About Money

Call FCU has an unusual member financial education program.  It begins with a questionnaire.  The purpose is to learn your personality type, or in their words, “the strengths and weakness of your relationship with money.”

Everyone has a different approach and individual situations when the talk is about savings, spending and financial goals.   We live in an economy in which consumer spending drives 70% of the output.  Wealth, fame and power are the trinity of individual success for many in a capitalist economy.  Moreover if one achieves the first, the other two can be bought.

How a person or firms manage their finances express our values and ambitions.  So I think Call’s approach is an important first step in any person or organization’s approach to 2023.

One Organization’s Statement of its Financial Philosophy

Non profit organizations have a unique relationship to finances.  They are not in business to build wealth, but they must demonstrate stewardship to donors, or like private business, they can cease to exist.

The Center for Contemplation is a 501 C 3 founded by Franciscan Richard Rohr to put spiritual unity  as the center of religious practice.

The organization has published its organizational financial approach.  It defines this as a “complex process that codifies their relationship with money: how they  raise it, manage it, and spend it. Our financial philosophy centers on values concerning donations and the stewardship of resources. Those financial principles are:

  • We operate from a clear definition of “enough.”
  • We practice transparency.
  • We seek for money to never be the barrier to participation.
  • We understand exchanges of money first and foremost as vehicles for advancing our mission and message.
  • We commit to spend simply, equitably, and sustainably.
  • We lead with giving and generosity.

Should credit unions create their own statement of financial philosophy?  Is a business plan a sufficient roadmap?  Does operating in the context of cooperative design and values provide a complete picture?

Might a credit union’s leaders consider the CAC’s principles above and ask whether they describe their financial philosophy? I believe the exercise could be as revealing as Call FCU’s individual assessment.  For example, when has a credit union ever defined what “enough” might mean?

Amahl and the Night Visitors-How the Story Ends

In an earlier post about credit union’s most essential members, I quoted an aria from the short opera Amahl and the Night Visitors, Do Rich People Know?  The  mother lives with her crippled son. The three kings spend the night before continuing their journey.  The mother tries to take one small nugget and is caught stealing by the King’s page.

Here is how that confrontation works out in the opera’s final lyrics:

MELCHIOR (seeing what has erupted) Oh, good woman, you may keep the gold. The child we seek doesn’t need our gold. On love, on love alone he will build his kingdom. His pierced hand will hold no scepter. His haloed head will wear no crown. His might will not be built on your toil. Swifter than lightning, he will soon walk among us. He will bring us new life, and receive our death, and the keys to his city belong to the poor. Let us leave, my friends.

MOTHER Oh, no! Wait! Take back your gold! For such a king I’ve waited all my life… and if I weren’t so poor I would send a gift of my own to such a child.

AMAHL (pipes up) But, Mother, let me send him my crutch. Who knows, he may need one, and this, I made myself.

MOTHER (drawing in a breath sharply) But that you can’t, you can’t! Suddenly, Amahl begins to walk without his crutch.

AMAHL I walk, Mother. I walk, Mother.

First Things, First

As we enter a new year with both individual and corporate financial challenges, should we first ask what our relationship to  money is?  What “crutches” do we lean on to get us by?  What if we risked giving them away to find out who we really are, as a person and leader of a financial service?

 

 

Remembering

Where does moral courage come from?  How do we learn it?

That was the question asked of the actor in the one-man play about Jan Karski.  His character was a  soldier, member of the Polish resistance, and diplomat during  the most extreme conditions of WW II.

Karski had a photographic memory and made detailed reports of conditions as a courier in 1940–1943 to the Polish government-in-exile.  Jewish leaders in  Warsaw requested he visit the city’s Ghetto and Belzec death camp.  They asked him to report what he had seen of the Nazi efforts to exterminate the Jewish people to the Allies.   He did.

He was captured, tortured by the Gestapo who sent him to a hospital. His SS captors hoped to break him to learn the details of the Polish underground movement.  He escaped from the hospital.  The Nazis killed all of 32 hospital doctors and nurses where he had been treated.

He spoke directly with Churchill and Anthony Eden, the British Foreign minister.   In the US he met with FDR plus national political, press, and Jewish leaders including Supreme Court Justice Felix Frankfurter.  In all his meetings he gave great detail of what he had seen. He  asked Allied political leaders in both countries to act, to stop the Nazi’s genocide.

His wartime efforts are presented in a film Remember This of this one-man play.   It has just been released in heaters and will be shown on PBS Great Performances in March.

Why Remember?

Karski’s story is about more than the Holocaust.  It is about human nature in all its greatness and horror.

His words, not just his personal example, live on as timeless and timely insights into human character.

In the film he observes, “Humans have an infinite capacity to ignore things that are not convenient.”

This looking away occurs beyond  the horrors of war;  it is true of everyday life.

He commented that “Governments do not have souls.  Only people do.”  Caring for fellow humans is not done by organizations, policies or even regulation.  That is the responsibility of the leaders and members of an organization. There are no market “invisible hands” doing humane work.

When he briefed  Justice Felix Frankfurter, the first person of Jewish faith on the Court, Frankfurter replied, “I don’t believe it.”   He was not calling Karski a liar; rather he could not comprehend how humans could possibly be implementing a plan to eliminate an entire people.

A “Living Relationship”

Karksi stayed in the US following the war.  Poland was occupied by the Soviet Union.  He could not return.   For 40 yeas he was a professor of International Studies and Polish history at Georgetown  University.

He was awarded the Presidential Medal of Freedom by Obama a decade after his death in 2000.

Even with this heroic story, one of the co-writers of the script on the faculty at Georgetown, confessed he had walked by Karski’s campus statue for four years and paid no attention to it.

That typical oversight is why stories need be told.  And for their relevance to today’s and future generations.

The actor in the film stated he has “living relationship” with his character.  Karski’s life resonates still.   It is more than a remembrance of an extraordinary person.  It is an example that inspires, even compels us, to ask about  at our own lives.

Our Witness Today

In the Q&A following the film’s showing at the Shakespeare Theatre in DC, the question was asked of the actor: How did Karski develop the moral courage to act in these extreme circumstances?

The actor replied that he thought it was from his mother, a devout catholic.

I believe that people learn their values from watching others.  Whether in extraordinary acts of courage or lives long lived in service to people, we select those qualities we want to express in own professions.

Karski’s example is helpful for those working in the cooperatives.  One of our distinguishing features is an organizational design based on values and collaboration. We are called to a higher standard than might be practiced in other firms.

Credit unions were intended to protect and serve those who are exploited by others.  Our meme is the little guy with the umbrella.  But how easy is it to ignore our cooperative roots and imitate institutions for which credit unions were intended as an alternative?

Do we transfer responsibility for outcomes onto the organization in which we work?   Karski reminds that only persons have “soul,” that is the capacity to do the right thing.

It is not the cooperative model that fails.  Human agency matters whether consequences seem trivial or of utmost concern.

What I find compelling about his example is that after Allied leaders failed to respond to the Holocaust tragedy he reported, he never blamed others for inaction.

His witness of moral courage was not a basis for faulting others.   He did the best he could so that future generations could benefit from his example.

That’s why the film is called Remember This.

Cooperatives, Credit Cards and Wealth Redistribution

Who pays for your rewards?  That was the question posed by a Federal Reserve study released in December 2022.

Their short answer is “sophisticated individuals profit from reward credit cards at the expense of naive consumers.”

The Federal Reserve study describes this outcome as a redistribution of wealth.  They calculate the result as an “aggregate annual redistribution of $15 billion from less to more educated, poorer to richer, and high to low minority areas, widening existing disparities.”

The full study is 84 pages, but the Conclusion is on pages 30-31.

“Those Who Know the Least”

How this happens is a replay of the long-standing practice that in American those that have the least, or know he least, pay the most for financial services.

The reason for this redistribution is differences in consumers’ financial management savvy.  The data “show that reward cards induce more spending, leaving naive consumers with higher unpaid balances. Naive consumers also follow a sub-optimal balance-matching heuristic when repaying their credit cards, incurring higher costs.”

The academic work supporting this documented result is summarized in this initial summary:

Consumers lacking financial sophistication often make costly mistakes.  In the consumer credit card market, such behavior can entail over indebtedness and sub-optimal repayments.

“Banks, in response, can design financial products to exploit these mistakes, combining salient benefits with shrouded payments. Naïve consumers might underestimate these payments and incur costs from usage.

“Sophisticated consumers, in contrast, might rake in the benefits while avoiding the payments and thus profit from usage. Such products can therefore generate an implicit redistribution from naïve to sophisticated consumers and thereby contribute to inequality.”

The Cooperative Challenge

Members need credit and/or debit cards for most routine transactions today.  The study documents the move away from cash payments. Credit cards are the most common way consumers transact daily and then  pay one bill at the end of the charge period.  A credit card is as important as a checking account for every consumer.

Most consumers are attracted by card rewards.  A card with only a low cost line of credit, is a difficult sale against the highly promoted barrage of reward programs.

These reward offers are not just from major banks.  The most popular cards partner with retail, travel and other services or products  to entice users to accumulate points that can be used to pay future purchases.

Cash back “immediate rewards” offer a 1-3% discount on purchases if points are not a consumer’s goal.

The Federal Reserve study shows that these benefit and rewards programs are paid for by consumers who are less adept at managing their finances.  For this user group the card becomes a loan with interest rates in double digits.  This interest income augments interchange fees and is the dominate source of bank card profits.

The Federal reserves describes these differing consumer card management habits as an income  “redistribution from less to more educated, poorer to richer, and high to low minority areas.”

Should Credit Union Card Programs Be Different?

What is a credit union’s responsibility in this wealth transfer process?   Should it not offer any rewards card and just maintain a low, universal borrowing rate for all users?

Members want rewards.  Is the response to develop multiple card programs to appeal to different segments?  Can credit unions really beat the best card offerings by highly visible national programs targeting high income individuals?

The Federal Reserve study documents what issuers implement as the universal profitability model for credit cards–borrowers pay for the benefits of those who do not carry balances.

With rare exceptions, most credit unions in their credit card offerings follow this banking model. Is this redistribution outcome consistent with cooperative purpose?

This is not a question of legality or even equity.   Rather it involves both strategic and values decisions.

If the intent is to serve all members with their diverse needs and circumstances, then marketing efforts will inevitably focus on the largest, strongest and most financially  attractive members.  They have bigger cars, larger mortgages, and higher family incomes.   This tier is every financial institution’s top priority.

To compete for this wealthier segment’s business with competitive loan and savings rates, the rest of the member base must pay more for loans and earn less on savings.  Risk based pricing is one tool used to implement this redistribution.

But is this the card model coops were intended to provide?   I don’t know the answer.  Credit unions were originally formed to serve different segments.   Today the goal for many is to serve the “whole market.”

The wealthy tend to be excellent rate shoppers. The less well-off tend to take what is offered. Is the result of an open-ended market ambition that no segment is served really well?  If so, is such a cooperative strategy sustainable?

 

 

 

 

 

 

Tech Layoffs and Lessons for Credit Unions

Organizational isomorphism.  That is a big word for the tendency of organizations in an industry to follow the herd.  Do what the other firms do and remain with the crowd.   To act contrary to the consensus is dangerous.   Staying in the herd protects individual reputation and accountability.

John Tippets, the longtime CEO at American Airlines FCU described this conforming tendency in his speech to the Navy FCU board in 2001:

One of the challenges of leadership is to constantly sort through popular ideas advocated by credit union peers. 

It seems that at every meeting, someone has a new fad or a new idea – they’re sure it’s the greatest thing since sliced bread!  A director will return from somewhere thinking he’s got the greatest idea; a staff member or a vocal member of the credit union will bring in great ideas. 

But many of these ideas do not fit.  For example, AAFCU has not felt comfortable about indirect lending; we do not actively participate in risk-based pricing; we do not see a fit for select employee group (SEG) expansions; we didn’t understand how dial PC banking could preserve our economics; and, so far, even credit cards do not seem to fit.  We declined to do these things because we haven’t been able to make them fit into our models. 

You have to make choices and you have to make trade-offs.

Layoffs in Tech:  Necessary or Herd Mentality?

 

Alphabet’s (Google’s parent) reported a 36% increase in 4th quarter 2022 profit to $20.64 billion.

At the same time as these record financial results, the company announced 12,000 layoffs  or 6% of its workforce.  The public explanation was over-hiring during the pandemic growth and doubling down on AI solutions in the future.

Why all these tech layoffs after record profits and rising revenue?   If the average laid off employee cost $200,000 per year, then Alphabet saved $2.4 billion, about 10% of one quarter’s profit.

It doesn’t compute. Here is one writer’s interpretation in an article The Tech Layoff “Contagion.”

The industry is having a midlife crisis. And that means once the crisis is over, a new era will begin. . . More likely, we are in an intermission between technological epochs.

Some argue that, as they wait out this intermission, CEOs are copying one another—laying off workers not simply as an unavoidable consequence of the changing economy, but because everybody else is doing it. “Chief executives are normal people who navigate uncertainty by copying behavior,”  writes Derek Thompson of the Atlantic staff.

He cites business professor Jeffrey Pfeffer, who told Stanford News: “Was there a bubble in valuations? Absolutely … Did Meta overhire? Probably.

But is that why they are laying people off? Of course not … These companies are all making money. They are doing it because other companies are doing it.”

Pfeffer believes this “social contagion” could spread to other industries. “Layoffs are contagious across industries and within industries,” he said in the Stanford News article. If so, the story of tech layoffs could end up being a much broader story about work in America.

A Cooperative Opportunity

Because credit unions do not have a stock price, they can resist  market expectations and respond in ways for-profit firms cannot.

In the 2008-09 financial crisis credit unions continued to lend to consumers, when every other firm pulled back.  Who would want to make auto loans  when all of the major US  manufacturers were threatened by bankruptcy?  Both GM and Chrysler were reorganized in 2009.  But credit unions continued to lend on these brands.

Sometimes crisis can motivate credit unions to become more of what they were designed to be: a counter cyclical option, to be there for members when other firms pull back, reduce staff, eliminate products and shortcut customer service.

A Strategic Misread

Another factor in the tech layoffs is the possible strategic misinterpretation of Covid’s impact  on consumer behavior and market evolution.  Derek Thompson suggests this possible misreading of the future:

Many people predicted that the digitization of the pandemic economy in 2020, such as the rise in streaming entertainment and online food-delivery apps and at-home fitness, were “accelerations,” pushing us all into a future that was coming anyway.

In this interpretation, the pandemic was a time machine, hastening the 2030s and raising tech valuations accordingly. Hiring boomed across tech, as companies added tens of thousands of workers to meet this expectation of acceleration.

But perhaps the pandemic wasn’t really an accelerant. Maybe it was a bubble.

Choices that Fit the Cooperative Model

Many credit unions also followed this same future assessment, investing in digital and fintech startups as the inevitable pattern for future success.

Yet the strength of credit unions is their member relationship, not their technology leadership.  Employees are the single most important aspect of this service advantage.  Laying off staff or other “potential recession’ cutbacks, could compromise credit union’s mission when most needed.

As Tippet’s explained he would sometimes shun the prevailing wisdom: We declined to do these things because we haven’t been able to make them fit our model.

Credit unions begin the year on a sound financial and earnings base. Whatever the economic and interest rate events in 2023  now is not the time to copy market expectations to cut back.   Especially by laying off those who make the difference when serving members.

Plus honoring a firm’s obligations to its employees If the economy turns sour, is the right thing to do.

 

 

 

Re-Imagining Federal Credit Unions’ FOM

In NCUA’s 1982 Annual Report Chairman Callahan’s  opening Foreward presented his approach to the Agency’s priorities:

“One year ago we were in the midst of a dialogue with credit unions about deregulation. . .our sense was that government was doing too much.  In the name of safety and soundness, we the regulators, had become overzealous. . .

In acting to change this direction, we were not advocating that credit unions should “do something” . . .Instead we tried to give credit unions self-determination . . .we tried to get out of their way. Government can’t react quickly enough to allow credit unions . . .to remain competitive.”

In every speech Ed reminded: “Deregulation is not freedom.  It is responsibility.”  To  a NAFCU conference he stated: “I think the vitality (in credit unions) comes from the initiative and ingenuity of the individual boards. Hopefully they’ll all do it differently so that the country’s eggs are not all put in the same basket. “

Reexamining FOM “Groups”

After NCUA approved the total deregulation of share accounts in April 1982, attention focused on the agency’s interpretation of the FCU Act’s common bond definition.   Callahan described this review in the Annual Report :

“Traditionally the agency viewed that “groups” meant an occupational credit union would be one sponsor, one employer period.  Groups within a well-defined neighborhood, rural district or community meant 5,000 people, then it meant 25,000 people; then we weren’t sure how many people it meant.  But numbers were all it meant. 

“We believe that this very narrow interpretation was probably far more insidious than the rules and regulations promulgated over time.   We have taken a more liberal view.  We think that if the law does not say no, it certainly leaves room for yes.  . . And so we think this interpretation is a far more deregulatory action than doing away with rules and regulations.”

Ed looked at the full scope of credit union history. Open charters were present alongside more  restrictive common bonds.  The practice in Rhode Island for example, was that their state charters could apply for statewide authority  to serve anyone who lived, worked, or worshiped via a bylaw amendment.  Many states had much more responsive FOM interpretations than NCUA allowed.

The result was that beginning in 1982 federal fields of membership became more flexible through senior clubs, multiple group charters and  allowing members  to  select from multiple credit unions, that is overlapping charters.

Still today, federal FOM changes are much more deliberate than most state processes. NCUA common bond oversight has metastasized as a  vestige of bureaucratic control.  Numerous vendors including former NCUA employees still offer consulting services to help credit unions seeking FOM change.

The Context for Callahan’s Reappraisal

Ed’s  belief in the importance of deregulating the common bond was shaped by his life experiences.  These include his thirty years as a teacher and administrator in the parochial school system; his six years overseeing the Illinois credit union system as director of DFI; and his belief in the unique self-help possibilities of cooperative design.

In  Illinois there were almost 1,100 state charters in 1977 when he became Director. He saw first-hand the challenges of unprecedented short term double digit rates.  The old economic and regulatory order was passing;  the need to change how credit unions responded to their members was urgent.

For example  in 1978 Sangamo Electric Credit Union in Springfield lost its sponsor when the company moved to Georgia. I was credit union supervisor and said the law required that we close or merge the credit union as it no longer had a sponsor.

Ed’s reply was: “The company moved, not the people. They need their credit union now more than ever.”  We changed the credit union’s FOM so it could continue serving members.

In these initial years at DFI we  saw how government regulation and process  at all levels had become so slow and bureaucratic that the members, the people credit unions were meant to help, were the last to be considered.

More Than an FOM Interpretation

In his speeches Callahan called the credit union system a “sleeping giant.”  He believed that all Americans should have a cooperative financial option.

During his tenure as Chairman, field of membership flexibility was just one aspect of credit union expansion.

New chartering efforts were encouraged with universities and colleges a point of emphasis to bring the next generation into the movement.

In November 1982 a group of credit union leaders met in Philadelphia to plan CUE-84.  This stood for Credit Union Expansion.  The  goal was  50 million members by the 50th anniversary of the FCU Act in 1984.  The honorary Chairman was NCUA board member Elizabeth Burkhardt.  In addition to the presidents of national trade associations,  leagues and  NCUA staff, the committee included the credit union CEO’s of Navy, United Airlines and the president of CUNA Mutual.

Spreading the word about credit union opportunity was more than an FOM change.  It was the  belief that helping grow members was in everyone’s and the country’s interest.

FOM: Inclusive, not Exclusive

Before deregulation, the public impression was that one had to be a member of a sponsoring company, association, or church to join.  That was often the case.  Ed wanted to turn that traditional view upside down.

He believed credit unions should be inclusive, not exclusive.   As he was often quoted,”I do not believe in THE common bond.  I believe in a common bond.”  That “a” was the responsibility of each credit union’s board and management to define and serve.

Many Different Frames- One Goal

Today there are as many practices of the common bond as there are credit unions.  The FOM is like the frames in the National Gallery’s thousands of paintings.  Every picture, every frame is different.   That diversity is the credit union system’s strength.

To see the common bond as an advantage or not, is to misunderstand the core of credit union success.

Credit unions are a prime example of the “relationship economy.”  We all connect in our lives with some group(s) to fulfill  a sense of  purpose.  As human beings we aspire to join together in productive, self-fulfilling ways.  We rely on others and they depend on us.

Credit unions are one option.  When led well, they become much more than “just a job.”  Or when members use the phrase, “my credit union,” more than a financial alternative.

Ed believed in credit unions as a community just as John Tippet stated in his 2001 speech to Navy Federal.

Ed’s lifelong leadership of multiple organizations demonstrate  the special skills required  to build  “communities”  of shared purpose. The FOM should be a building block for credit unions, not a regulatory stumbling block.

Fields of membership are a “frame” for credit union performance.  What occurs, the painting within the frame, is what makes each credit union unique.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Searching For Credit Union History

Three weeks ago I received a unique document.  It was John Tippet’s 2001 speech to Navy FCU’s board at their annual planning conference. John Tippets was then CEO of American Airlines FCU, now retired.

The presentation was typed in full along with the slides used.   John presented his credit union’s strategy and how he believed this implemented credit union’s unique design.

Ten years later (2011) Navy’s planning COO requested a copy. Now twelve years further on, I will share some of his thoughts. I believe they are an important example of a leader’s vision and provide important perspective today.

History Matters

The American historian David McCulloch wrote over a dozen books and countless speeches on transformative events (1776) and the people who played important roles.  His accounts are lively and compelling.  He drew upon stories from his subject’s diaries, letters, speeches as well as second hand press accounts recreating these past scenes.

As an author, he believed history was larger than life.   A country’s stories, he believed,  are its most critical  resource.  When well presented, often from original records, they enlarge the spirit and shape our understanding of who we are.  And what we aspire to become.

If one reads the Congressional Record transcript of Ed Callahan’s last testimony as NCUA chairman on April 24, 1985, there can be no question of his impact.  His eloquence, factual knowledge and even humor with the committee shows their respect of his leadership of NCUA during this very vital time for financial services.  The words recreate the event and provide, still today, insight into a leader’s talent.

Or read the July 16, 1982 hearing transcript of NCUA General Counsel Bucky Sebastian’s testimony before Chairman Rosenthal’s House Committee on Government Operations.  The Committee was investigating the failure of Penn Square Bank and its impact on credit unions. It had occurred just two weeks earlier. The back and forth between Sebastian and the Committee chair jumps off the page.  It shows clearly two very different understandings of the event and the role of government.   Bucky’s powerful argumentative style is on full display!

The Absence of Credit Union Records and Original Documents

The years 1981-1985 were pivotal in credit union evolution.  Their response to the economic crisis and the deregulation of America’s financial system was critically important for their members’ future.

These major events unfolded just as NCUA was still organizing itself as an independent agency with a three-person board appointed by the president.   Prior to this federal credit union oversight had been by a single Administrator housed within HEW.

In response to these changes, a separate credit union press of weekly or monthly newsletters was begun. These included CUIS (credit union information service), NCUA Watch, Report on Credit Unions and smaller commentaries. The trades wrote current stories in their weekly updates mailed to members.

These critical original documents from this period are hard to find.   I have contacted CUNA Mutual, CUNA, the Credit Union Museum and even the Library of Congress.  No copies of any of these written sources seem to be available.

Even more vital would be recorded speeches.  In this era all major credit union conferences would make cassette recordings of the keynote speakers and sell them to attendees to take home to boards and staff unable to attend.

A major event was CUNA’s Governmental Affairs Conference held every February at the Hilton Hotel. The NCUA chair’s speech would be a highlight.  I found a copy of Callahan’s 1983 and 1984 presentations.  But the most pivotal ones from 1982 and 1985 are missing.

State leagues and other conference organizers routinely recorded presentations by NCUA personnel as well.  Finding copies of these tapes is very difficult. The firms organizing the events have long ago moved on.  These live recordings are often seen as yesterday’s news when found in office records.

In this pre-internet period, NCUA communicated with its staff in six regional offices and the credit union community with a new media, VCR.   NCUA’s Video Network issued 21 productions over three years.  No copies can be found for many episodes. Neither NCUA nor the National Archives have the tapes of these critical updates.

Telling the Credit Union Story

Contemporary leaders are focused on creating their story rather than learning about the past.  Many of the participants from this critical 1981-1985 era have retired years ago.  Memories fade.  When their boxes of credit union experiences and keepsakes are opened by children or grandchildren, they rarely have any personal meaning for the family.  So out they go.

The founders of these earlier newsletters and conferences leave no legacy of their vital role of credit union events now forgotten.

But somewhere in a closet, garage, or basement storage area I believe some of these original records (newsletters, recordings, VCR’s) exist kept by those as memories of an important part of their lives—but even more consequential, I believe, as original sources of credit union history.

Can reader’s provide suggestions where some of this trove of credit union history exists?

I will be glad to digitize any records that a person wishes to keep.  The years of 1981-1985 are a turning point.

Parts of John Tippet’s 2001 statements on his credit union’s strategy will spark controversy.  It did then and it will today.   Some of the same challenges remain.  For the credit union story is always being updated.

Can you help me fill in some of the missing parts from an earlier era?  It will be entertaining, illuminating and educational.   Please let me know what you find or where I might look.

 

 

“Change of Control” Payments in Executive Contracts are Anti-Credit Union

Change of control clauses in executive contracts of credit union leaders should be prohibited.

This form of executive payout occurs when a credit union’s charter is ended, always via merger.

NCUA has indicated that they must be disclosed as a merger related benefit, but compliance oversight has been uneven.  Global Credit Union’s $750,000 CEO payment upon merger with Alaska USA was disclosed.

In the case of Capital Communication’s merger with State Employees FCU, the member notice stated the CEO and CFO were due payments. However, the amounts were not revealed.

Why These Payments Are Contrary to the Cooperative Model

Change of control in executive contracts is primarily for those leading publicly traded stock or privately owned companies.  In these situations existing owners  may sell  to another  entity either through  friendly negotiations  (think Warren Buffett) or via a hostile takeover bid.  The firm’s controlling ownership has changed.  The existing CEO receives some additional economic benefit if new owners then want a change of leadership.

Credit unions are coops, not stock owned firms.  Management is not threatened by hostile takeovers.   Member-owners cannot sell their voting interests to a third party.  Proxies are not allowed. Management alone is in position to initiate a merger and negotiate the details.

Adding a change of control payment to a management contract adds an incentive, even the prospect, of seeking a merger. Mergers then trigger this payment as well as  multiple other benefits  (eg.SERPS)  that become 100% vested upon termination of a charter.  These merger-related gains are a direct conflict with the CEO and board’s fiduciary duty to its member-owners.

In addition, these CEO initiated and arranged combinations often include job guarantees and bonus payments for senior management in addition to the benefits compensation triggered by the firm’s demise.

This is why such financial conflicts were mandated to be disclosed in NCUA’s 2017 merger rule.  But reporting does not remove the stain of conflict.  Especially when the complete context for these benefits are almost never declared.  Moreover member notices state that NCUA has “approved” the merger subject to member vote-so how can owners object?

Member Owners Left Out

Management takes care to secure their personal self-interest when developing merger plans. They are offering their  ongoing entity, its equity and intangible franchise value for free to the continuing credit union.  A transaction unheard of in a market economy.  What’s wrong with taking a little off the top for the person(s) that initiated this strategic move?

Member-owner interests are last in these combinations of well-capitalized , long-servicing credit unions.   Rarely is any objective member benefit detailed.

The most frequent assurance is that existing branches will remain open and/or all employees are assured future positions.  These are embellished with pledges of a continuing superior service culture, as the board and management turnover all their accountability to a third party—a credit union which members had no role in choosing and know nothing about.

I have yet to see a specific benefit listing for members in a merger that the existing credit union could not provide itself without a merger.   Members are given only words.  By contrast management has no problem determining its assured roles and remuneration down to the penny.

Self-interested motivations by CEO’s are not new.  The change of control is just the most recent addition to merger initiated financial grabs.  It is openly marketed by compensation consultants to “protect the CEO’s interest” as part of a standard benefits package.

What Should Be Done

Ideally boards should not approve any contracts with a change of control clause as antithetical to cooperative design and their fiduciary duty of care.

But that is unlikely as increasingly CEO’s select their boards, not the other way round.

Or credit trades and spokespersons could state their opposition to the practice. Not likely either for the CEO’s pay the associations’ dues.

The single piece of credit-union-only legislation which the trades steered through the last Congress gave credit unions the ability of expel members.  A “success” so loaded with reputational kryptonite that even NCUA is loath to touch it.

However, another regulator may provide a model for this increasingly anti-member practice.

On January 5, 2023 the FTC proposed a rule that would ban non-compete clauses in employee contracts.  One in five Americans is bound by non-compete agreements.  In some industries such as technology and health care, studies have found as many as 45% of primary care physicians and between 35% and 45% of tech workers are bound by non-compete clauses.

The FTC asserts the agreements are noncompetitive and “block workers from freely switching jobs, depriving them of higher wages and better working conditions, and depriving businesses of a talent pool that they need to build and expand.”

In 2015 Silicon Valley firms including Apple Inc.Alphabet Inc.’s Google, Adobe Inc., and Intel Corp. agreed to a $415 million settlement over allegations that they conspired to avoid luring each other’s staffs.

A few states have already passed laws limiting their use, especially for lower paid workers.

The FTC’s goal is to protect and enhance workers’ employment rights.  FTC asserts these agreements prevent open competition for labor, and limit employees from optimizing returns from their skills and experience.

Power to the People?

For NCUA the fundamental issue should be member rights, especially in mergers.  Change of control clauses put the interests of credit union senior management ahead of their fiduciary duty to members. It provides personal incentives for the individuals who determine when and how such an option should be considered.

Whether by rule, supervisory interpretation or public statements the NCUA board should affirm that member-owners are always the first priority versus management’s self-interest in mergers.

The democratic cooperative model of one member, one vote was designed to give coop owners the ultimate control of their credit union’s future.  In all other financial institutions one group or another is given preference based on their varying legal positions as owners.

Given the paucity of information in mergers, member voting has become a meaningless administrative exercise to gain the owner’s sign off.  This empty gesture is easily gamed by those who have the most to gain.

Banning non compete clauses is a first step to restoring a modicum of democratic integrity to cooperative mergers.

 

 

 

Overcoming the Financial Legacies of ZIRP and TINA in 2023

From March 2020 until two years later when the Fed began its rate increases, overnight rates were near zero.  For these years and the decade prior, monetary goals were dominated by ZIRP, or zero interest rate policy.  Federal reserve actions were characterized by “easy money” to encourage growth almost at all costs.

TINA was the real world consequence of an ever expanding money supply seeking higher returns.  There is No Alternative led to speculation in every market sector from crypto and all of its virtual spinoffs, the stock market with historically high valuations (price/ earnings  ratios) and in most other forms of investing such as residential and commercial real  estate.

With near zero cost of funds and asset appreciation occurring in every category, how could an investment not pay off?  Holding cash or buying short term bonds was for fools when higher returns were possible from virtually any other  investment.

Now the bubbles are starting to burst as the Federal Reserve continues its interest rate hikes and as these flow through to longer term yields.

The combination of ZIRP and TINA meant that valuations in stock markets, or new ventures , as well as traditional collateral based lending on real estate or commercial  buildings became separated from actual earnings or cash flow analysis.  Money managers were drawn to these alternatives assured by the decade long monetary easing culminating in ZIRP.

Entrepreneurs, startups and even established firms made decisions not based on actual business performance but future projections. These choices were based of valuations underwritten with assumptions of low cost of funding.

Impact on Credit Unions

In 2020 and 2021 credit union shares  grew by double digits. Consumers were flush with cash from multiple government stimulus spending packages.   They used these new funds to pay down traditional borrowings.

With only a 5-10 basis points return on short term funds, credit unions looked for alternatives.  They extended investments out the yield curve, sought higher yields from longer loan maturities, commercial participations, or other forms of indirect lending pools and even new CUSO investments.

In 2023 credit unions will navigate the 1-2 year adjustment process to correct these prior decisions. With patience and prudent balance sheet management most will transition to this new rate era and recover unrealized market losses.

This rebalancing may entail paying below market dividends on core shares until asset returns adjust to higher yields.    If the institution has a strong service culture and earned  loyalty, this reliance on member’s patience should  be successful.

However there were other investments by credit unions where the process becomes more complicated.  The two areas most vulnerable to ZIRP/TINA overvaluations are whole bank purchases and mergers. Or any other transaction which resulted in the creation of significant accounting goodwill.

The Bank Purchase Challenge

Most credit union bank purchases, where information is public, have been at multiples of 1.5X to 2X book value.   For publicly traded banks, these credit union offers were often much in excess of the most recently quoted stock price.

Total cash paid to bank shareholders depends on the size of the acquisition.  But these outlays are large involving tens to hundreds of millions of dollars.

Credit unions book the difference between the cash paid and the net value of the assets as goodwill.  This is an intangible asset.  It is non-earning.   These valuations are based on forecasts about cost of funds, the credit union tax exemption and any market synergies that may be achieved.

Most sizeable bank purchases will take 3-5 years to determine if the price paid will result in an accretion to ROA or perhaps reduce the prepurchase financial performance.  Operational and market integrations alone will take several years.   For purchases made in the ZIRP environment, these forecasts will have to be rerun.   Is the goodwill premium “real” or was it miscalculated?

Similarly in mergers combined with purchase value accounting, a goodwill gain for amounts greater than book value may be added to “equity acquired in merger.”   But is that goodwill actually long term or just a momentary valuation bubble caused by the low interest rates paid on deposits versus market yields?

If the goodwill recorded is unrealistic for any reason, then the valuation write downs  come out of current  earnings.  In this case, members pay twice:  once by sending  out cash to bank shareholders and again for expensing the decline in goodwill from current income.

Looking at Case Studies

In future blogs I will examine several whole bank purchases looking at the credit union’s performance before and after, and by benchmarking with peers.

I am inclined to prefer cooperative strategy which prioritizes organic growth through continuous innovation and consistent market focus for member benefit.  Engineering growth through acquisitions is a very different financial and operational skill.

In the capital markets these transactions are most often done with “play money,” that is the stock of acquiring companies, not actual outlays of cash.  The market’s judgment via the stock price of  post-acquisition performance is constant and public.

There is no such accountability in similar credit union purchases.   CEO’s and boards  leave and their successors must then  prove that these “investments” with a long tail were wise.

Ultimately it is not the valuation at the time of purchase that reflects opportunity; rather it is the ability to convert externally acquired assets for real member benefit.

2023 will entail assessment of investments driven by ZIRP, TINA and consultant’s fees to see if they really enhance the cooperative difference. That reckoning could be more critical and harder than traditional cooperative balance sheet transformations.

 

2023: Credit Union’s Opportunity to Reconnect with their Most “Essential” Members

When the economy shut down in March of 2020 due to Covid, many office workers went home.  Hybrid and remote work options were developed.  However essential workers stayed on the job:  the trash haulers, public transportation, police, fire, hospital, construction  workers.  These blue collar and middle class service workers make community life possible for the rest of us.

Today the key economic question is will there be a recession?  For hundreds of thousands of white collar workers in the technology, finance and venture capital startups the layoffs are here.

Goldman Sachs, Pepsi, Gannet, CNN, Door Dash, Carvana, Roku, Amazon and dozens of other previously industry high flyers are in the first rounds of layoffs.

The dominance of the four FANG (Facebook, Apple, Netflix, Google) and their stock market performance has fallen back to the mean of the rest of the market over the past five years.

The bankruptcies of the crypto, NFT industry and its offshoots have cost investors over $2 trillion in losses with more to come.

However in almost every other part of the economy, especially the service sectors, there are millions of unfilled jobs.  Wages are rising from both employer demand and more aggressive employee actions.

The Well Off and Essential Labor

America’s experience with capitalism has often been characterized as a society where the successful, the wealthy, the better educated have dominated their poorer classes.  Here is an excerpt from a Heather Cox Richardson description of why Lincoln strongly supported universal education:

But when they organized in the 1850s to push back against the efforts of elite enslavers like Hammond to take over the national government, members of the fledgling Republican Party recognized the importance of education. In 1859, Illinois lawyer Abraham Lincoln explained that those who adhered to the “mud-sill” theory “assumed that labor and education are incompatible; and any practical combination of them impossible…. According to that theory, the education of laborers, is not only useless, but pernicious, and dangerous.”

Lincoln argued that workers were not simply drudges but rather were the heart of the economy. “The prudent, penniless beginner in the world, labors for wages awhile, saves a surplus with which to buy tools or land, for himself; then labors on his own account another while, and at length hires another new beginner to help him.” He tied the political vision of the Framers to this economic vision. In order to prosper, he argued, men needed “book-learning,” and he called for universal education.  

Congress passed the Morrill Land Grant College Act in 1862 to focus on the teaching of practical agriculture, science, military science, and engineering—although “without excluding other scientific and classical studies”—as a response to the industrial revolution and changing social class.

The Question Today: Do Rich People Know?

Gian Carlo Menotti’s opera Amahl and the Night visitors tells of the night the Three Kings, following the star to Bethlehem, stop for shelter at the home of Amahl, a poor, crippled shepherd boy who lives with his widowed mother.  The opera was first performed in 1951 and regularly at Christmas since.

The climactic scene occurs as the three kings sleep. The mother consider if she dare take a piece  of gold from  the king’s treasure chest. She debates the rightness of her action:

MOTHER (thinking to herself) All that gold! All that gold! I wonder if rich people know what to do with their gold? Do they know how a child could be fed? Do rich people know? Do they know that a house can be kept warm all day with burning logs? Do rich people know? Do they know how to roast sweet corn on the fire? Do they know do they know how to fill a courtyard with doves? Do they know… do they know? Do they know how to milk a clover fed goat? Do they know? Do they know how to spice hot wine on cold winter nights? Do they know… do they know? All that gold… all that gold! Oh what I could do for my child with that gold! Why should it all go to a child they don’t even know? They are asleep. Do I dare? If I take some, they’ll never miss it… (moving towards the boxes of gold…) …for my child for my child… for my child… for my child…

2023: the Year of the “Essential Member”

Credit union’s purpose was to address those in society who have the least or know he least when seeking financial services, especially credit.

The cooperative model proved that consumers are indeed a market that all financial institutions can profitably serve.  Today financing options for consumers are available for those with no or damaged credit to the elite credit cards made of titanium, not mere plastic, for the most well off.

Since deregulation the credit union system has grown, attracted tens of millions of new members and provided ever expanding institutional and professional opportunities for coop leaders.

Some coop executives see their opportunities in buying banks or scooping up their smaller brethren.  Senior executive coop compensation routinely rewards in the mid six figures.  For the best well-paid leaders, annual compensation comes with two commas.

The challenge for coop leaders will be the question asked by the widow in Amahl:  I wonder if rich people know what to do with their gold?

Have leaders so aspired to emulate their banking counterparts that the essential members whose loyalty created the institutions they lead has been forgotten?

Yes, the white collar tech, financial and previously high flying company employees now being brought back to earth by rising interest rates, will need our help as well.

But let’s never forget those who brought us to where we are today-a $2.3 trillion tax exempt financial force with a special role in society.  This institutional success has enabled many coop managers and boards to become members of the white collar class.

Do they know that America’s essential workforce may indeed be the greatest opportunity for credit unions in this pivotal year of economic and market realignments.