Category: Cooperative Design

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Our Moral Moments

When Jim Blaine was CEO of SECU(NC) he was sceptical of his peer’s elaborate strategic plans.   Instead he offered his mimalist version as follows:

Vision:  Send us your Moma.

Mission: Do the right thing.

These were guiding principles for how to serve members as well as evaluate tactical business options.

I was reminded of this simple guidance when reading the following “bettter deal” story from a CEO’s update for the staff and board:

Another member, Jessie, was set on purchasing a vehicle from Carvana for $19,880, even though its actual value was $15,300. While he was still willing to proceed, I wanted to ensure he got the best deal.

After a quick search, I found the same vehicle, in the same color and trim, but two years newer at a local franchise dealer for the same price. The vehicle was priced at its actual value, making it a far better investment. Jessie ended up purchasing the newer vehicle and closing through CUDL, securing a much smarter deal.

These are Not Normal Times

Yesterday another administration error was corrected by the Supreme Court which ordered that a migrant mistakenly sent to El Salvador be returned to the US.  The administration denied it had the power to do so.

Senator Cory Booker recently spoke:

“These are not normal times in America, and they should not be treated as such. This is our moral moment. This is when the most precious ideas of our country are being tested….”

As DOGE has now moved into NCUA, it is important to remember Booker’s assertion that,  “In this democracy the power of people is greater than the people in power.”

The Wrong Part

While resignations on principle, the dismissal of career federal employess and wholesale demolition of federal government departments may  seem remote or even necessary to some, the continued destruction of government services will ultimately negatively affect every American.

But we need look no further than credit unions to see how hard it is to follow Jim Blaine’s simple maxim to do the right thing.

CUDaily founder Frank Diekmann recently wrote an opinion piece Lots of Questions About Mergers. He .summarizing the multiple motives given members including examples of questionable accuracy:

The vague claims about “more products and services” and “better rates.” The big payouts for some management teams and nothing for the members. Whopping amounts of net worth just being transferred to the acquiring CU. And relatedly, a question that is never answered: if you’re lamenting you just couldn’t offer certain products and services, why didn’t you tap into some of your deep pile of capital? 

Also related, and a question I wish I could ask of many CUs: where in the world has the board been over the last few years or decade?

Our Moral Moments

What we are seeing in our public and professional lives show the inevitable challenge every person encounters at some point.  Perhaps more than once as we grow through stages of increased responsibility and accountability.

We all believe in our hearts we will do the right thing when necessary.  Unfortunately many others rely on a reality that “everyone has a price” with which they can be induced to go along.

Author and spiritual leader Richard Rohr described this human circumstance as follows:

It may not be in our power to determine how things will unfold, but it is in our power to decide how we respond. It is in our power to hold on to the practices that nourish us, inform us, and give us courage. It is in our power to remain in integrity, to choose nonviolence and noncooperation in the face of all the wrongs we are seeing. 

The beginning of a way out is to honestly see what we are doing. The price we’ll pay is that we will no longer comfortably fit in the dominant group!

Doing the Right Thing may not put you in the dominant group.  Remember that your ability to resist is because others gave you the personal wherewithal to both see and chose another way forward.  That is the individual foundation which all institutions require to survive.   We call that personal responsibility democracy.  It is how we achieved the freedom we share today.

 

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With Whom Do You Share Your Brand?

One of the truisms about branding is that grreat companies create great brands.  Brands do not build great companies.

Tim Calkins is a markeing professor at The Kellogg School of Northwestern University.  He publishes a monthly newsletter, Strong Brands,  providing contemporary  examples from his classroom.

The latest edition includes an update on Tesla, a brand he has written about before.

Tesla
In my last post I wrote about Tesla’s brand repositioning. Things seem to only be getting worse and sales were sharply down in the first quarter. News that the Proud Boys are now showing up at Tesla dealers to show their support will only further polarize the brand.

Driving a Tesla has always been about making a statement. I suspect supporting the Proud Boys wasn’t the statement most Tesla buyers were trying to make. 

Credit unions have both individual identities as well as the generic reputation of being a different kind of financial institution.   What one credit union does well or becomes a front page story,  affects the cooperative system’s brand.

Just as important the individuals and organizations a credit union decides to work with or to support affects their reputation with their members and the communities they serve.

As credit unions decide their NIL relationships, the business partners they seek to serve, and the community events they support, they are creating a reputation much greater than a financial service option.

As boards consider whether to facilitate digital currency options, the sale of marijuana or vape products, or finance options such as interval vacation  ownership, consider the impact on the “brand” the credit union is presenting  members.

When a credit union offers  a special financial product or specific business loans, it endorses that activity.

For example is now the moment to promote a special financing option for the purchase of Teslas?

As in life, what credit unions do with members; money always speak louder than the latest PR or messaging  campaign.

 

 

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It’s the Members Who Have the Power to Bring Change

Uncertainty reigns in Washington DC about the future of federal government agencies and their traditional roles versus the public.

CDFI grants are threatened; minority (democratic) board members of the FTC are fired; agency personnel are asked to submit weekly updates to DOGE on their work. Credit union taxation is on some agendas. NCUA board members spar over OD fees, versus uniting to support the agency’s mission to serve credit unions.

As the political and constitutional events evolve, the outcome will depend on political power.  For credit unions, this is the voting and lobbying efforts of their members.  Every industry “walks the hill.”  Every paid lobbying group makes PAC donations.

But few groups would claim the potential clout of member-owners acting to protect their democratic institutions.

All Politics Is Local

Despite the news from Washington, all voting is done locally.

However, this member constituent power is latent.  Asking for action requires informed  awakening and clear messaging.

An immediate way to activate this process is to engage the members at the annual meeting.  That is where their attention as owners and their role in governance is exercised.

The required annual baord election is the opportunity to affirm their potential political role by making this a real meeting, not a pro forma event.  It starts, as shown in the example below, by showing how their board members are nominated and then voted on as part of the meeting.

The Chair and CEO’s reports should illustrate  their credit union’s special role in members’ lives and in their communities.  When presenting threats to the cooperative model, the members will know what is at stake.  Finally, specific actions they may be called upon to  support their  member-owned financial cooperatives  should be discussed and feedback sought.

Activating Member Empowerment at the Annual Meeting

Here is the lead story in the March 13, 2025 email to members by O BEE credit union.

Transparency and Trust

The link at the end of the article lists the duties of the board, includes an application to be a nominee, and details of the board’s compensation.

Transparency is vital to a credible election process.  This strengthens  members’ awareness of their governance role. When the credit union then asks them to a act as citizens in a democracy, you have already “walked the talk.”  They can trust that you have their best interets in mind.

 

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Videos Empowering Members and their Credit Union

Putting members at the center of a credit union’s story is an art.  When done well, it reinforces the fundamental cooperative difference, especially when an integral part of the public message.

One credit union that does this with great skill  is Whitefish Credit Union in Whitefish, MT.

“God’s Country”

Below is a recent example of their unique video series.  These member centered short films portray individuals’ special interests, the natural landscape of the area, and a broad community purpose being served.

Following is a story by a founder of the Back Country Horsemen on this non-profit’s 50th anniversary.  Their example has extended across the country.  As one person remarks, every state has its own “back country,” even Delaware.

The video makes you want to saddle up and be a part of this ride with this credit union.

(https://www.youtube.com/watch?v=wodQNsu5fSQ)

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2025: The  Most Important Annual Meeting Your Credit May Ever Hold

Bylaws require every credit union to hold an annual meeting.  The agenda includes reports by the Chair, CEO, other timely updates and the election of directors for open seats on the board.

In many credit unions this event is purely administrative and perfunctory. It is merely a compliance task, carefully managed to end quickly, and to avoid any real member dialogue.

Such an approach this year could be the most costly political mistake a credit union could make with its members. Here’s why:

The future of the federal regulatory system is being overhauled for greater efficiency,  simpler design and more direct White House control.  No more  independent agency policy making.  One example of a question being raised is whether the  government should have two separate deposit insurance funds.

Influencing Political Outcomes

Credit unions, like most industries, have deployed traditional lobbying capabilities to counter political risks to their operations. These common tactics include raising more PAC dollars, hiring lobbyists with ties to those in office, funding PR campaigns, etc.

Credit unions will never outspend or out-hire their opponents.  Money is not the source of their political influence in DC or in their respective states.

Consultant and former OCC examiner Ancin Cooley offers this assessment:

In reflecting on the history of the credit union movement, one fact stands out: our strength has always been rooted in our members and communities. . .While political wins and advocacy play a role, we must never lose sight of our true source of standing. . .our focus should be on empowering our members and meeting their needs.

Activating Member-Owners

People’s voices and votes are the ultimate power in a democracy.  The first call to action with members should be in the upcoming annual meetings. To make this event a rallying cry, the traditional approach must be rethought. However,  this is not a new challenge.

In March 2023 Silicon Valley and two other banks failed in quick succession as the  Federal Reserve increased interest rates.  Many credit unions instantly changed their meeting’s  scripts.  In one I attended, the CEO after summarizing the prior year’s performance, pivoted to explain why her credit union and the industry generally did not have similar problems.

The message was to assure members their funds were safe.  Do nothing and trust your credit union.

This time the message is quite different. The  challenge is to educate members about changes being considered and ask them to act, not just stay the course.  Member-owners contacting their congressional representatives, en masse, is the most powerful influence on political behavior.

1998-The Year of Member Action

In 1998 the Supreme Court ruled in favor of a banking challenge to changes NCUA made in its field of membership regulations in the early 1980’s.  If implemented, the decision would have limited credit unions to their original, or a single, field of membership.  The law the Court interpreted had to be changed and fast.

One of the means to both engage and empower members was a newly created website called The Committee of 70 Million. The name was an echo of Revolutionary War grass roots organizations.

It was created by Scott Patterson, a recently hired techie at Callahan & Associates.  Although the country and credit unions were in an early phase of the Internet era, with social media still unknown, this platform could be linked to every credit union on the Internet.

The site explained the what was at stake and suggested multiple ways members could reach out to their congressional representatives.  Here are six slides from a much longer review in 2001 of the site’s options, information and impact.

The site was then adapted for voting in the Presidential election year 2000.

The Status Quo Is No Longer

Trump promised total disruption of the federal government bureaucracy.  He is on course. Now is the time for mobilizing member-owners.

The annual meeting should be converted to a town hall format. This is an opportunity to connect and  inform about the political changes.  The members’ questions and reactions can be used to plan next steps. After all, it is likely 50% or more voted for Trump’s message.

Credit unions must gain members’ respect and trust for the steps you will propose.  The most important message however,  is that this is not just another political fire drill.

Note: To receive the full slide deck, contact Scott Patterson at spatterson@gmail.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The Source of Credit Union Power: Members Rally to Rebut Banker’s “Hit” Article

“You will pry my credit union from my cold middle class dead hands.”   Words of defiance from a credit union believer. One of hundreds of comments posted last week.(source below)

A leader’s ultimate success much depends on how the person manages the instruments of power.  For some in authority, the point of power is to use it to expand one’s dominion.  Using requires building up an institution’s size, scope of activity and resources to control or dominate.

However, there is another leadership model.These individuals believe that the role of authority is empowering others.  Credit unions at their most effective are subversive of status quo structures. They organize from the bottom up.  By the grass roots, not by investors hoping to make money.  No capital, just personal sweat equity, time and collaborative effort to accomplish common purpose.

This counter-cultural, not-for-profit cooperative design is also the key to  credit unions’ latent political power.  Here is a case study from last week of what this looks like in practice.

Responding to a Newspaper Opinion

Last week the Washington Post published an Opinion article by the former chair of the FDIC, Sheila Bair, titled:   Tax-free credit unions are thriving at public expense.  Her bank in Chesterton, MD, The Peoples Bank, accepted a purchase offer from a Massachusetts credit union “using some of their untaxed income.”

Her article referenced other examples of credit union branding and expansion.  Her recommendation was to level the playing field with community banks by taxing credit unions.  Otherwise, she warned, ““Give them an inch and they’ll take a mile.”

I had used the credit union’s purchase of “her” bank as an example in a blog Time to Ask WHY.  My p;oint was to illustrate the bigger public stage on which credit union actions are now viewed.

I did not foresee the  Post’s readers’ reaction to her article.   When the postings were stopped 253 comments had been submitted, almost all from credit union members.

The members universally defended their credit unions, called the article a “hit” piece, and provided hundreds of firsthand examples of how credit unions provide special member value.

Following are a few examples of the readers’ responses unleashed by this former banking regulator’s critique of credit union’s tax status.

From a bank customer and credit union member:

I have business both with a major bank and a credit union-right now the rate on my major bank credit card is 27.99% (they cut my rate a whopping 2% from 29.99% a few months ago!)

Right now, the rate on my credit union credit card is 8.99%

 You can probably surmise from the above anecdote who gets most of my business… 

From a 30 year member::

I have been a credit union member for 30 years. No hidden fees, low interest credit card, interest on my checking and savings, no service charges, talking to real people, great service, the list goes on and on. I would prefer to never have to deal with a bank again. I’m sure big banks would love to crush credit unions.(Reader comment ratings:  Provocative/Thoughtful 61)

From a member with mortgage loans for 37 years;

I’ve had a mortgage since 1988 on my successive residences, usually with an escrow account to pay property tax and homeowners insurance. Refinancing in 2012 with a credit union was the first time I managed to persuade my lender to include California Earthquake Authority premiums in the escrow account associated with my mortgage.

I’ve been much more satisfied with the service I’ve received from a credit union than from any of the big banks I’ve patronized over the years…. 

A Question posed: The difference, who cares more about you?

Ask yourself a simple question. WHO cares more about YOU as an individual? A big bank or the credit union where you are a member?

Notice that YOU are a member of the credit union – not just a customer. With banks – YOU are just another income source.

A question: Why the article?

Of all the non-profits that exist (and ALL credit unions are non-profit) – why attack the one group that actually takes care of their members instead of pushing propaganda as part of a political agenda?

 Attacking the for-profit Washington Post:

Wow, taking a shot at non-profit banking!?!? Proof once again that the Post is in the bag for corporate interests. Where is the guest opinion on the mis-deeds of for profit banks? Instead of recommending that credit unions return to stricter membership rules, or limit their ability to purchase commercial banks, you go right for their non-profit status. I have not used a for profit bank in 25 years. Thankfully almost everyone on Capitol Hill banks with the Congressional Federal Credit Union (as do I) so they understand the value of a credit union. 

A comment on the Opinion author:

As others have pointed out, Shelia Bair was chair of FDIC during the 2008 financial meltdown. She was a major architect of the TARP bailout of Chase, Bank of America, Wells Fargo, and the other big banks. 

This is an unadulterated hit piece against Navy Federal Credit Union, which is competing with the big banks directly in their consumer banking business. 

How and When Is Member Power Mobilized?

The comments extend for another 240+ reader reactions.   These words are not lobbying jargon, irrelevant numbers or cliches.   They are from lived experience motivated by personal feelings.

Implicit in these words is a readiness for action.  This potential  is the real source of credit union power, not the amount of PAC dollars donated.  It is the member-owner-voter’s relationship with their credit union.

This foundation of the movement is a latent,  “sleeping giant”-a phrase used by Ed Callahan during the 50th anniversary of the FCU Act in 1984 and afterwards.  Deregulation had placed  the responsibility for the future of credit unions back where it started, in the hands of boards and members, not the federal government.

The Immediate Challenge

America is in an era of political disruption. The issue of taxation will undoubtedly arise in several contexts.  But the real challenge of crafting a new beginning, a rethinking of who we want to be, is much greater.  And it may be beyond the grasp of those who seek only to defend the existing co-op status quo.

What is necessary are new models to tackle critical opportunities for clarity about credit unions’ future role in the American economy and members’ lives.

The country is hungry to reset foundations, recommit to fundamental values and for new generations of leaders who can innovate with cooperative design.

We should avoid marketing our fear of change to garner internal support, but rather take this fluid moment to rally our members for a renewed vision of what we can be.

And like the initial founders, or the change makers who led deregulation, this new era can be both frightening and enlightening.  This redesign may involve both government/regulatory relationships and new realities for industry participants taking  responsibility for our future.  It may entail new organizational relationships and partnerships.

If one looks closely the seeds for a new future are already there.  Some have been planted by those seemingly old school; others are in the enthusiasm of a generation that seeks to change the world.  Our skill will be to identify those whose directions empower others with their vision, versus those intent on enhancing their existing legacy returns.

Let the conversations begin.   If you have any doubts about what members value, just go the article and read some of the several hundred more comments.   The members’ voice is there if we really listen.

 

 

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Time to ask WHY?

On December 31, Credit Union Times reported the $1.8 billion Hanscom FCU’s (Littleton, MA) intent to  purchase the $306 million Peoples Bank of Chesterton, MD.

The Peoples Bank, founded in 1910, operates seven branches with 78 employees serving approximately 20,000 customers.

The Times article stated this was the 21st proposed bank purchase in 2024.  It seemed like just another example of a credit union buying bank customers to demonstrate the advantages of being part of a cooperative.

But then this announcement became the lead example in a Washington Post February  3, 2025 opinion piece written by Sheila Bair, the former Chair of the FDIC.  The title tells the article’s purpose:  Tax-free credit unions are thriving at public expense.

To illustrate her thesis that “many credit unions have been abusing their nonprofit and tax-exempt status to expand beyond their mandate,” Bair provides a personal example.  “I will soon become the customer of a Massachusetts credit union that is using some of its untaxed income to buy my Maryland community bank.”  Note the use of “my” turning the credit union ownership idea upside down.

She asks:  What does a credit union 20 miles outside Boston know about the needs of our small, rural Eastern Shore communities nearly 400 miles away? 

A Hit Piece 

Bair’s opinion article is a professionally written “attack piece”  using her prior FDIC role to give it a professional aura. It references multiple  credit union public shortcomings covered by the press in the past six months.   There is no analysis of the transaction.  Using her  FDIC credential and the  personal reference to  “my bank” she  adds a credible face to a bank lobbying position in DC.  She implies, without evidence, her community is losing an  important  local asset, when it is those owners themselves who must approve the sale.

In both size and example, credit unions are more and more in the public’s eye.  When coop  boards and CEOs believe their actions are merely private transactions, they miss the reputational impact on the entire system.   As one observer has said:  The “Bigger Picture”?… there is one even if you don’t understand it.

This Transaction’s Explanation

The parties’ joint press release was sparse on specifics and long on rhetoric:  

“Hanscom and Peoples Bank share similar values, placing our members, customers and people first,” said Peter Rice, CEO of Hanscom. “Through this combination, we expect to expand Peoples Bank’s ability to invest in its communities across Kent, Queen Anne’s and Talbot Counties. Additionally, with this enhanced geographic reach, and proximity to Washington D.C., we expect to further support our founding mission by bettering our ability to serve all individuals that serve our nation. We are proud to honor Peoples Bank’s legacy and look forward to welcoming its talented team and nearly 20,000 customers to Hanscom. Together, we will bring expanded financial opportunities to a region rich with potential.”

This explanation does not address Bair’s obvious question how a Massachusetts credit union located 20 miles outside Boston will better serve Maryland’s Eastern Shore counties.  The area is a peninsula that stretches from the Chesapeake Bay to the Atlantic Ocean.  The region’s economy is dominated by three industrial sectors: fishing along the coasts, especially for shellfish such as blue crab; farming, especially large-scale chicken farms; and tourism, centered on the Atlantic coast and beach resort of Ocean City.

Hanscom says nothing about  any connection to the area or how it will serve this very different, distant region. Peoples Bank chairman states: Hanscom is the ideal partner to carry forward our 114-year legacy. Its commitment to community investment, our nation’s service members and innovation matches the values that our employees and customers hold dear. This combination ensures our customers and business partners gain access to a broader range of resources and innovative solutions. . .which we expect will redefine banking in our region. 

What About the Financials?

The full 2024 results for both organizations are now available.  Each firm seems stable but neither has shown balance sheet growth for a number of years.  Hanscom’s total shares, loans and assets at yearend 2024 have declined from December 2022.  Delinquency has gone from .25% of loans to  1.56% in the same period.   Net income for 2024 was $2.3  million a steep decline from $23.2 million in 2023.  Net worth is 11.8% and it reports three fewer branches compared to a year earlier.

From 2020 through 2024, Peoples Bank deposits are virtually the same at $268 million. Loans have grown from $174 to $187 million while total assets are static at $305 million.  In these five years, total shareholder capital  has increased from $30.2 to $35.5 million. The bank’s 2024 net income was $3.3 million, or $1.0 million greater than Hanscom’s.

Both financial institutions’ balance sheets have flat lined.  Earnings are down from the prior year. Peoples Bank relies on its wholly owned insurance subsidiary for a significant portion of its non interest revenue which  flows through to the bottom line.

So why would Hanscom decide to purchase this financial institution distant in both miles and market environment from its home base?  The question becomes especially critical when no price is provided in the announcement.

At yesterday’s closing, Peoples Bank has a market capitalization of $37.9 million at a price of $52.11 and 728,918 shares outstanding.  This is just above the bank’s book value of $35.6 million at yearend 2024.   The price is also about 60% above the per share trading range of $31-$33 during 2024 prior to the December purchase offer.

If the purchase is similar to other transactions at 1.25-1.5 times book value, Hanscom’s total cash outlay would be approximately $50 million.  It is clear why Peoples Bank’s owners would be interested in this sale.  However the critical question  is how are Hanscom’s current members and traditional communities benefiting from this purchase?

The distance between the two markets means there are no traditional “network effects.”  The announcement says Hanscom intends to retain the branches, staff and name Peoples Bank and operate with a regional manager. Is this just a cash injection in a new area to revive a static franchise?   If there is to be a new brand at some point to combine operations, will both market legacies be lost?

Sheila Bair’s personal reference to this proposed transaction placed it in the public spotlight.  It raises a fundamental question: Why did Hanscom do this?   There is no business case presented.  Is this just a serendipitous response to a broker shopping a bank looking for a buyer with lots of cash?

The circumstances of this example are used to reinforce the intent of her article that credit unions are just another form of financial choice with no special purpose.  And their actions are no different from community banks, except they  pay no taxes.

Hanscom’s announced intent to purchase Peoples Bank may have a more studied plan. But at the moment, the only reason seems to be, because it has the money. If that is the case, it just proves Bair’s thesis and becomes part of the bigger picture, even if you don’t at first see it.

 

 

 

 

 

 

 

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The Vital Difference: Member Voting for Directors

Member-owner governance is primarily exercised through the annual election of directors to the Board.  One person, one vote.

The problem is this “democracy” by members is too infrequently practiced to have impact.  In most credit unions there is no election contest-just approval by acclamation.

Below is an excerpt from Frontwave Credit Union’s monthly newsletter about this year’s board election.  Six nominees for three seats.  A month long voting period.  Votes can be cast by ballot, on line or in person at any of the 13 branches in a special ten-day span.

The candidates’ biographies and statements of interest are linked to the voting information.

The process is transparent, widely communicated, and easy for members to exercise over the month long voting period.

A Center of Public Attention

What makes this very transparent contest even more remarkable is that Frontwave has been at the center of attacks for its courtesy pay (overdraft fees).

It began with a March 2024 KPBS investigative report: Frontwave Creit Union reaps millions in fees when young marines run out of money.  Senator Elizabeth Warren with senators on both sides continued the attacks.

Prior to these assaults, Frontwave was the object of a class action suit several years earlier for its overdraft practices.  The suit was settled in October 2024.

During this public criticism of Frontwave, the CEO Bill Birnie engaged in frequent conversations with the media and critics.  He responded to the issues with why the credit union believed this was an appropriate practice.

This year’s election is taking place against this background of debate over fees. The members have their say.  Incumbent directors and new nominees can put their views to the owners.  That is what member governance means.

Just as important, when the credit union seeks  member participation for supporting special needs or contacting a political representative, the leadership has  established the routine  of member participation.

Voting is the ultimate test of democracy. It creates an environment of trust and accountability.  It is an essential part of cooperative design, but much underutilized and unappreciated.

 

Shape the Future of Frontwave Credit Union

Member,

Your voice matters! Voting in the 2025 Board of Directors Election is your opportunity to help guide Frontwave’s future. With three open positions on the Board and six candidates running, it’s time to get involved.

We’ve partnered with Survey & Ballot Systems (SBS) to ensure a secure and efficient election. Ballots will be distributed to eligible members starting in February, and the election results will be announced at the Annual Meeting of the Membership on March 26.

To read the latest Candidate Statements, click below!

Election Dates: February 20 – March 20

Eligibility: Active members as of December 31, 2024 (primary membership with at least $50 on deposit or an active loan).*

How to Vote:

  • Electronic Ballot: Sent via email by February 20.
  • Mail-in Ballot: Request by February 24; return by March 15.
  • In-Person Voting: Available at all 13 branches from March 3–15.

We’ll share more details about the voting process soon. In the meantime, meet the 6 candidates running to represent you and get ready to make your voice heard!

Dream Big. We Got You.

Frontwave Credit Union
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Showing the Difference with Deeds

Each month several CEO’s send me their monthly  staff updates.  These discuss the latest financial results, status of key projects, employee information, milestones and external event engagements.

These provide valuable local examples in a movement often described by the latest financial numbers, the next big merger (or bank buy) or a grand new marketing partnership with a professional sports team.

Despite radically different asset sizes, these reports share one common opening, retelling a member service story or two.  The CEO’s use these to demonstrate the culture they want the credit union to uphold. Here is an event triggered by a rollover IRA request.

Demonstrating our Purpose

Recently, Carrie visited our member center seeking help to transfer an IRA from another bank. She appeared frazzled and unsure about the steps she needed to take. Through patience, empathy, and active listening, we began to uncover the deeper reasons behind her unease.

She shared that her husband had passed away unexpectedly in his sleep the day after Father’s Day. He had not been sick. His death had blindsided their family.

Left to navigate the aftermath, she was overwhelmed by the financial responsibilities suddenly resting on her shoulders. She needed to transfer her husband’s IRA, open a new rollover account to avoid penalties, and manage the yearend timelines and logistics — all while grappling with profound grief.

As she spoke, it was clear she was struggling. The holidays had been particularly painful for her children. With the new year just a few days away, she felt the weight of 2024 closing and the uncertainties of 2025 looming ahead.

Jackie and her colleague, Becky, guided Carrie through every step of the process.  They explained  the IRA transfer, the required paperwork, and  timing to ensure everything was completed smoothly.

But more than that, they gave her space to share her story, her fears, and her heartache. They listened as she reflected on her loss and the daunting responsibility of building a future for her family without her best friend and soulmate by her side.

Before she left, they gave her their contact information, assuring her that she could reach out anytime she felt overwhelmed.  Jackie committed to following up with her to confirm  everything was in place and to check on her progress.

When Carrie walked out of the member center, she carried herself differently—less burdened, more focused.  She deeply appreciated all the support, knowing she was not alone in navigating these challenges.  She felt she had a team behind her ready to help.

This experience is a reminder of the profound impact we can have when we combine our financial expertise with genuine care and compassion.  It is moments like these that underscore the importance of what we do: being there for our members as trusted partners during life’s most difficult transitions.   Thank you Jackie and Becky for this great effort demonstrating our purpose. 

My Takeaway

As future options of the credit unions system come under debate In DC with the new administration, how do we present the credit union difference?   I believe it is with stories about our member-owner mission.  It is the difference we make in members’ lives that make cooperatives special.

PS:  In case you assume this must be a smaller credit union, the CEO leads a $10 billion coop serving over 500,000 members.

 

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The Art of a Leadership Transition in Government

The country is going through the political throes and formal processes of a complete changeover  of executive and political leadership in DC.  This includes NCUA.

In late 1981 Ed Callahan had been confirmed as the next NCUA Chair. Before he had been formally sworn into the job, I asked what would be his toughest challenge would be.

Ed had been leading the Illinois Department of Financial Institutions for almost six years.  In the Department, the credit union division oversaw  1,200 state charters.  During this time the Illinois system had navigated multiple market and legislative changes implementing deregulation.

I assumed his response to my question would be about greater scale of responsibility, from one to 50 states and from 1,200 credit unions to 16,000; or, the increased size of the agency budget and staff; or, the more complex institutional and political environment in DC.  This involved Senate and House hearings and NCUA membership of interagency committees such as the FFIEC or DIDC.

Ed’s Number One Challenge

His answer mentioned  none of the above areas.   His biggest challenge he said would be  communication.   That is to explain the direction he believed the NCUA and credit unions should undertake and why.

Callahan’s track record and leadership of Illinois cooperatives  was described as deregulation.  At a dinner celebrating his appointment before  going to Wasington, the Illinois Credit Union League presented Ed with a framed sign  he then hung in the Chairman’s NCUA office.  It read:

 Leadership of a Transition

However, what would deregulation look like on a national scale and all at once?

The first effort communicating this approach was a videotaped panel discussion arranged by the Illinois Credit Union League on January 8th, 1982.  The title:  Deregulation, What Does it Mean?

 

(https://www.youtube.com/watch?v=S09QkeNYgBU&t=4s)

The video is 24 minutes. This  conversation was the beginning of a dialogue to change the entire direction of the prior 50 years of federal credit union regulatory practice.

Several factors in this video are noteworthy.  It was a joint NCUA-movement project. The Illinois League sponsored and produced the video.  The panel included Jim Barr, the head of CUNA’s Washington office as moderator, three credit union CEO’s, and Chairman Callahan and NCUA Executive Director Bucky Sebastian.

The format is Q&A.  Hard questions are asked. The dialogue is authentic due to the openness of the conversion.

The most important moment may be at  minute 16.  A CEO responds to Callahan’s deregulation approach  by asking how much influence will credit unions really have in deciding this policy?   Ed’s reply from the February 1982 NCUA Review, which printed a transcript of the video:

“Even though I think credit unions want deregulation, I am more committed to the fact that we have to respond to their needs. If they don’t want deregulation, we will see that it doesn’t happen.”

A second question by Jim Barr is simply.  Why now?  Go to minute 18 for the response.

This video was the first of 20 NCUA created during  Callahan’s three and one half year tenure. It was  one of many efforts to inform credit unions and the public about NCUA actions.  To succeed, this approach required a leader who was accessible, informed  and willing to listen to the industry.

The result was a tenure characterized by joint NCUA-industry efforts that repositioned the system for an entirely new era of market competition.

This video is one example of how the regulator and the industry collaborated so that the movement could thrive well into the future.

Communication went to all constituencies.  These included the public and credit union press, the members, credit union leaders and other agencies of federal and state government,  The outcome included some of the most consequential  cooperative system innovations since the first credit union charter in 1909.

Leadership is never easy, especially in public positions.  Developing and seeing through a successful  tenure begins with the very first communication.  In this transition. that began with a video that still provides meaningful lessons decades later.