Cooperative ownership is a concept that can be difficult to communicate. It feels like a virtual, not objective, reality. Moreover, the democratic processes implementing ownership vary from credit union to credit union.
Credit unions create both personal and common wealth. The fiduciary responsibility of leadership is to “pay forward” the legacy which all members and employees inherit and add to. This is quite distinct from privately owned firms.
When properly presented and practiced, member-ownership can be a valuable advantage in all times and circumstances.
A Timely Reminder
“You never actually own a Patek Phillip. You merely take care of it for the next generation.” That is the message of this luxury watch ad. It is also the inter-generational contribution created by credit unions.
And while current members may not see all the future benefits, their children will. It is a tradition begun over 110 years ago.