Timeless Wisdom: Small Is (Or Can Be) Beautiful

“Folks only jump if the oil platform is on fire. In other words, we are all incrementalists unless and only if we feel the flames licking at our backs. Then it is too late. If the small [credit unions] are just small, as most of us are, how do we turn that smallness into a strategic advantage — with real tactics attached? . . . Small connotes attributes other than just small. Small is (or can be) faster. Small is (or can be) more intimate with members. Small is (or can be) more urgent. Small is (or can be) higher risk takers. Small is (or can be) more personal.”

– A CUSO manager, February 2018

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