Author: Chip Filson

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Credit Unions and the Evolution of “Buy Now Pay Later” Lending

In 1961 Hillel Black published a book Buy Now, Pay Later to expose the misleading interest rate disclosures of lending firms fueling the “explosion of consumer debt.”

As a reporter her purpose was to “investigate in human terms the breadth of meaning of debt living; what it is doing to all of us in concert and how it affects out individual lives and the lives of our children.”

The Introduction by Senator Paul Douglas, Chairman of the Senate Banking Committee sets the scene: “Today personal debt is edging close to $200 billion; mortgage debt is approximately $140 billion, and consumer debt is about $25 billion. Various devices are used to conceal from the consumer what he is required to pay.” 

Senator Douglas was a fan of credit unions:  “As a borrower from most credit unions, the consumer does receive the true interest rate.”

The chapter titles of Black’s book, set the tone:  Enter the Debt Merchants, The Rub in Aladdin’s Lamp, The Shark Has Pearly Teeth, The Car You Buy Is Not Your Own.

She closes with an endorsement of credit unions with their 12% maximum annual interest, 20,000 institutions and eleven million members covering roughly 6% of the population.   Her ending plea: “Let it not be said that America, in the midst of plenty, suffered its citizens to become a nation of indentured debtors.”

Six Decades Later

I was drawn to the book by its title and the endorsement of credit unions.  CUNA reprinted Black’s article, Buying Credit Wisely, in the NEA Journal of May 1966 promoting credit unions as the preferred consumer borrowing option.

Last week the CFPB presented a 25 page report which profiles the users of today’s Buy Now Pay Later (BNPL), a newly defined consumer financing practice.

It is a study which profiles the borrowing patterns, demographics and credit scores of BNPL users versus a group of non-BNBL customers from survey responses and credit reports.

The study describes the product: BNPL refers exclusively to the zero-interest, pay-in-four (or fewer) installment loan that facilitates purchases at the point of sale.

These credit products differ from traditional installment loans in important ways: the average loan amount is $135 over six weeks compared to $800 for traditional installment loans over a period of 8-9 months; and BNPL is offered at zero percent interest, while traditional installment loans often carry a positive interest rate.

And its growing usage: In the period 2019 and 2021, the number of BNPL loans issued to consumers increased by almost tenfold. Between the first quarter of 2021 and the first quarter of 2022, seventeen percent of consumers borrowed using BNPL.

One finding: Some groups were much more likely than others to borrow using BNPL. In particular, Black, Hispanic and female consumers had a much higher probability of use compared to the average, as did consumers with annual household income between $20,001-$50,000 and consumers under the age of 35.

CFPB Study’s Conclusions

While many BNPL borrowers who we observed used the product without any noticeable indications of financial stress, BNPL borrowers were, on average, much more likely to be highly indebted, revolve on their credit cards, have delinquencies in traditional credit products, and use high-interest financial services such as payday, pawn, and overdraft compared to non-BNPL borrowers. . .

Further, contrary to the widespread misconception, BNPL borrowers generally have access to traditional forms of credit. In fact, they were more likely to borrow using credit and retail cards, personal loans, student debt, and auto loans compared to non-BNPL borrowers.

Finally, the report estimates that a majority of BNPL borrowers would face credit card interest rates between 19 and 23 percent annually if they had chosen to make their purchase using a credit card. . .

Sixty Years Later

Consumer borrowing is an even larger part of America’s financial structure than in 1961.  Consumer spending accounts for 75-80% of the country’s GDP.

The problem of disguised interest rates was resolved with Congress’ Truth in Lending legislation passed in the late 1970’s.

Borrowing options proliferate today.  Many new lending offerings are tied into consumer product sales such as Macy’s or Apple’s credit card promotions.

Credit unions rode this consumer borrowing boom into the present.  They have been seen as the trusted source of fair loan value.

However, the playing field for lending is now level in regards to loan pricing disclosures.  Competition is increasingly focused on other forms of value creation.

The surprise for me in the CFPB update, is that for some (many?) consumers the BNPL was for a majority a much better choice for borrowing than traditional credit cards or other forms of debt.

Will the allure of so-called free borrowing promote greater spending?  It is too soon to know all of the consequences.

What this BNPL history suggests is that market forces can, when the rules of the road are uniform, correct some of the original predatory practices chronicled in the first Buy Now Pay Later report.

That is one outcome  deregulation was intended to accomplish.

 

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Staying In One’s Lane

The new year has opened with a number of reassessments of business priorities decided prior to the rise in rates.  The era of free money is over.  Also  TINA, the belief that there is no alternative  kinds of novel investment decisions.

An example of a foray into a new lane is told in an article, Paradise Lost, Why Goldman’s Consumer Ambitions Failed.

The story in brief.  In 2014 as a means to further its long term growth objectives and participate in the emerging fintech sector Goldman’s leaders decided to transform the Wall street investment bank into  a main street player.  Despite its success in corporate finance, advising heads of state and serving the uber-wealthy, it had no consumer finance presence.

In 2016 it launched Marcus (the first name of Goldman’s founder), and quickly attracted $50 billion in online deposits and an emerging consumer lending business.  The distinct brand separated the firm from any lingering reputation fallout from the 2008-2010 financial crisis.  It also positioned the effort, if successful, to be spun off as a separate fintech business, like Chime.

The effort morphed from a side project to become a selling point to Goldman stockholders looking for a growth story. However, even early on the initiative was questioned by some of “the company’s old guard who believed that consumer finance simply wasn’t in Goldman’s DNA.”

The initiative was placed in the same division that housed Goldman’s businesses catering to individuals. Most Marcus customers had only a few thousand dollars in loans or savings, while the average private wealth client had $50 million in investments.

In addition to increasing low cost deposits to over $100 billion, a major success was winning the competition to partner with Apple’s new credit card for its iPhone users.

Only later did it realize it “won the Apple account in part because it agreed to terms that other, established card issuers wouldn’t. The customer servicing aspects of the deal ultimately added to Goldman’s unexpectedly high costs for the Apple partnership.”

Then reality hit.   Internally there was an ongoing debate about how the initiative should be led. There was turnover of senior staff leading the effort.   The ramp up of hiring and expenses promoting the new business turned into a cumulative loss reported to exceed $2 billion.

The coup d’grace was the dramatic increase in the cost of funds.  The Fed began its upward rate hikes in March 2022. The era of low cost financing was over.

The company pulled back from its strategy, even though its adventure in consumer banking  managed to collect $110 billion in deposits, extend $19 billion in loans and find more than 15 million customers. The future of its GreenSky fintech lending business which it purchased in 2022 for $2.24 billion is unclear.

The bank turned away from its ambition to build a full scale digital bank.  Disrupting the consumer banking market was harder and much less profitable than it had forecast.

Last week Goldman’s CEO Solomon told an CNBC analyst:  “The real story of opportunity for growth for us in the coming years is around asset management and wealth management,”

What Is a Lane?

Staying is one’s lane is not an easy concept to apply.  Most organizations want to expand and grow into new areas.  Making prudent future investments to sustain a credit union is an important management responsibility.

If Goldman with all its all professional talent could not launch a successful fintech bank, is this a case study credit unions might learn from?

The following are credit union initiatives that can have consequences far different from the initial expectations.  Especially as low-cost funding assumptions are rethought and the environment for lending enters a state of uncertainty.

  • Purchases of whole banks at premiums that have created tens of millions of “goodwill” (an intangible asset) on credit union balance sheets;
  • Out of area credit union mergers, even cross country, where there is no market overlap, sponsor relation or advantage to the members of either organization;
  • Direct commercial real estate loans and participations in office buildings to “members” who are professional developers located in cities far removed from funding credit unions;
  • Loan participations purchased in asset classes where repayment becomes more challenging when the economy slows or enters a recession;
  • Investments in the tens of millions in fintech startups to build technology solutions for the digital era but which have a limited customer base and no operating profits. Will OTTI write-downs be required?
  • Expanding FOM’s to geographic areas with no economic or market overlap to the credit union’s core market;
  • Extending member lending programs to serve all consumer market segments from the traditional blue collar borrower to the millionaire retiree;
  • Embracing high profile social issues, disconnected from the credit union’s market or business priorities.

Goldman’s consumer banking entry was the subject of much internal and external scrutiny.   The firm used its internal talent, hired outside proven expertise, bought external companies, partnered with esteemed brands and still could not make the expansion work profitably.

Credit unions often lack the internal process or external pressures to look hard at new lanes.  They rely on third party brokers and consultants who only get paid if the deal closes.  One credit union CEO discussing  a recent whole bank purchase in a far part of the state away  from their historical market said, “It just fell into our lap.”

Unlike Goldman whose results are subject to constant investor scrutiny and market comparisons, credit unions lack the transparency and accountability that mark public institutions.

Staying in one’s lane may appear as lacking ambition or in some instances defeatist.   Given the recent changes in interest rates and uncertainty in economic direction, it could be the most important strategic consideration a credit union makes.

 

 

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Spring & Annual Meetings-A Time for Renewal

Have you been born again?  As a PK (preacher’s kid) I would occasionally get that question.  If affirmative, the follow up query, is when did it happen?

This view of spiritual life requires an awakening experience.  Preferably with a specific time and place.   A new starting point; a before and after  event.

Renewal, Not Replanting

My understanding is that awareness of the sacred in life is an every day possibility.  A parallel example for this reawakening is spring.

Plants are coming to life almost a month early this year.  Each flower has its own timetable with daffodils and crocus first- followed by tulips, camellias, alliums and many varieties of lilies and iris.

This reemergent beauty occurs in a sequence depending on the sun, how much rain falls, and of course the temperature.   All the conditions in February were favorable for an early spring flower show. The impact of nature’s role on timing will vary; but the  flowers  seem to adapt naturally to whatever conditions occur.

Importance of New Beginnings

Both organizations and plants operate on cycles.  In credit unions it is usually the annual plan with the yearend results showing the “flowering” of an organization’s purpose.  These outcomes could be  making money, growing a key metric, expanding service or products, or in rare instances, just coming through a difficult economic or leadership transition intact.

Following the annual report is a new forecast, a renewal or a focused extension, not starting from scratch all over.  Similarly one can add plants to a garden but most will come back naturally.

In credit unions, the  required Annual Meeting can both celebrate past results and promote new directions.  It is an opportunity  to gain members’ support,  both  in board elections and with thoughtful presentations about the credit union’s direction.

For cooperatives, the annual meeting should be a special occasion to report and honor the  owners.

Woodstock of Capitalism

Berkshire’s annual gathering in Omaha is an example of an Annual Meeting event in the private sector. The press calls the event attended by tens of thousand Berkshire stockholders, the “Woodstock of Capitalism.”

As a prelude, the firm releases its Annual Report.  The most talked about aspect is not the company’s yearend financials, but CEO  Warren Buffet’s introductory letter about the firm’s direction  and his bits of elderly  wisdom.

The Report for 2022 was released last week.  It contains discussions that credit unions might consider emulating.  The following excerpts reflect company  updates and principles Buffet follows. (I added some emphasis)

The opening:  Charlie Munger, my long-time partner, and I have the job of managing the savings of a great number of individuals. We are grateful for their enduring trust, a relationship that often spans much of their adult lifetime. It is those dedicated savers that are forefront in my mind as I write this letter. . .

The disposition of money unmasks humans. Charlie and I watch with pleasure the vast flow of Berkshire-generated funds to public needs and, alongside, the infrequency with which our shareholders opt for look-at-me assets and dynasty-building.

What We Do

Charlie and I allocate your savings at Berkshire between two related forms of ownership. . .

When large enterprises are being managed, both trust and rules are essential. Berkshire emphasizes the former to an unusual – some would say extreme – degree. Disappointments are inevitable. We are understanding about business mistakes; our tolerance for personal misconduct is zero. . .

Over the years, I have made many mistakes. . . Along the way, other businesses in which I have invested have died, their products unwanted by the public. Capitalism has two sides: The system creates an ever-growing pile of losers while concurrently delivering a gusher of improved goods and services. Schumpeter called this phenomenon “creative destruction.”

Our satisfactory results have been the product of about a dozen truly good decisions – that would be about one every five years – and a sometimes-forgotten advantage that favors long-term investors such as Berkshire. . .

The lesson for investors: The weeds wither away in significance as the flowers bloom. Over time, it takes just a few winners to work wonders.

The Past Year in Brief

Berkshire had a good year in 2022. The company’s operating earnings – our term for income calculated using Generally Accepted Accounting Principles (“GAAP”), exclusive of capital gains or losses from equity holdings – set a record at $30.8 billion. Charlie and I focus on this operational figure and urge you to do so as well. The GAAP figure, absent our adjustment, fluctuates wildly and capriciously at every reporting date. . . The GAAP earnings are 100% misleading when viewed quarterly or even annually.

On Repurchases of Berkshire Shares

Every small bit helps if repurchases are made at value-accretive prices. Just as surely, when a company overpays for repurchases, the continuing shareholders lose. At such times, gains flow only to the selling shareholders and to the friendly, but expensive, investment banker who recommended the foolish purchases.

Almost endless details of Berkshire’s 2022 operations are laid out on pages K-33 – K-66. . . . These pages are not, however, required reading. There are many Berkshire centimillionaires and, yes, billionaires who have never studied our financial figures. They simply know that Charlie and I – along with our families and close friends – continue to have very significant investments in Berkshire, and they trust us to treat their money as we do our own. And that is a promise we can make.

Finally, an important warning: Even the operating earnings figure that we favor can easily be manipulated by managers who wish to do so. Such tampering is often thought of as sophisticated by CEOs, directors and their advisors.

That activity is disgusting. It requires no talent to manipulate numbers: Only a deep desire to deceive is required. “Bold imaginative accounting,” as a CEO once described his deception to me, has become one of the shames of capitalism.

The Last  50  Years

Thus began our journey to 2023, a bumpy road . . . America would have done fine without Berkshire. The reverse is not true. . .

We will also avoid behavior that could result in any uncomfortable cash needs at inconvenient times, including financial panics and unprecedented insurance losses. Our CEO will always be the Chief Risk Officer – a task it is irresponsible to delegate.

Some Surprising Facts About Federal Taxes

During the decade ending in 2021, the United States Treasury received about $32.3 trillion in taxes while it spent $43.9 trillion. Though economists, politicians and many of the public have opinions about the consequences of that huge imbalance, Charlie and I plead ignorance and firmly believe that near-term economic and market forecasts are worse than useless.

Our job is to manage Berkshire’s operations and finances in a manner that will achieve an acceptable result over time and that will preserve the company’s unmatched staying power when financial panics or severe worldwide recessions occur.

I have been investing for 80 years – more than one-third of our country’s lifetime. Despite our citizens’ penchant – almost enthusiasm – for self-criticism and self-doubt, I have yet to see a time when it made sense to make a long-term bet against America.

Buffett’s Rule 

I will add to Charlie’s list a rule of my own: Find a very smart high-grade partner – preferably slightly older than you – and then listen very carefully to what he says.

A Family Gathering in Omaha 

Charlie and I are shameless. Last year, at our first shareholder get-together in three years, we greeted you with our usual commercial hustle. . .

Charlie, I, and the entire Berkshire bunch look forward to seeing you in Omaha on May 5-6. We will have a good time and so will you.

An Example for Credit Unions?

Buffet’s approach to his owners has multiple insights as credit unions prepare for their Annual Meeting.  Can it be a time for renewal?

His comments are honest, open and written to inform owners and reassure their trust.

His leadership principles are clear.  His business priorities are stated with conviction and promise.

His benchmark performance standard is the Report’s first page.  It shows Berkshire’s stock return vs the S&P 500 for every year since 1965. For 2022, Berkshire gained 4.0% and the S&P had an 18.1% decline.

Member-owners will reciprocate management’s respect with loyalty. Virtually every credit union today, like Berkshire, has positive stories to tell members, both financially and enabling self-help. The message is not a marketing campaign or commercial.  Rather the meeting is an opportunity to reaffirm who the credit is and renew the principles guiding leaders-as demonstrated in their own words.

This required process should be a moment of fresh hope, like spring flowers.  It should be a time to present the best of what the credit union does; and to reaffirm the ongoing opportunities to serve one’s community.

Also imitate Buffet.  Make it a fun, family gathering.

 

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What Can Be Done about the Drought of New Credit Union Charters?

There are financial deserts in towns and cities across America; there is also an absence of new credit union charters.

Since December of 2016, the number of federally insured credit unions has fallen from 5,785 to 4.780, at yearend 2022.  This is a decline of over 165 charters per year.  In this same six years, 14 new charters were granted.

Expanding FOM’s to “underserved areas” or opening an out of area credit union branch, is not the same solution as a locally inspired and managed charter.

Obtaining a new charter has never been more difficult for interested groups. Through its insurance approval, NCUA has final say on all new applications whether for a federal or state charter.

Today, credit union startups are as rare as __________ (you fill in the blank).

At this week’s GAC convention an NCUA board member announced the agency’s latest new chartering enhancement: the provisional charter phase.  This approach does not address the fundamental charter barriers.

Could an example from the movement’s history suggest a solution?

The Chartering Record of the First Federal Regulator

Looking at the record of Claude Orchard  demonstrates what is possible for an individual government leader.   He was the first federal administrator/regulator managing a new bureau within the Farm Credit Administration to create a federal credit union system.  He was recruited for this startup role by Roy Bergengren, who along with Edward Filene, founded the credit union movement.

The story of how and why he was chosen is told here.   Bergengren nominated Orchard because he had “the proper credit union spirit.” This had been demonstrated by his efforts to charter over 70 de novo state credit unions for his employer Amour.

Orchard accepted this government role in the middle of the depression using borrowed FCA staff.  The state chartered system was the only model of how to create a federal option.  That experience and belief in the mission is what  Orchard brought to this new role.

Unlike the banking and S&L industry there was no insurance fund for credit union shares/savings.   The coop model was based on self-help, self-financing and self-governance.  Self-starters provided the human and social (trust) capital; no minimum financial capital was needed.  Credit unions tapped into the quintessential American entrepreneurial spirit to help others.

Orchard’s critical tenure as the first federal regulator is described  in a special NCUA 50th Anniversary Report published in 1984:

“He emphasized organizing as much as supervision. ‘I think in general we tried in the beginning to avoid paperwork because it seemed to me like that was a waster of effort.  After all what we were out for was to get some charters and get some organizational work done.’

When Mr. Orchard stepped down in in 1953, federal credit unions numbered over 6,500.   During his 19 year he espoused a passionate belief in the ideals of creditunionism.  ‘It seems to me that we have here a tool. If it can be made to really be responsive and to really be, in the end, under the control of the members, it can teach people in this country something about democracy which could be taught in no other way.‘

Deane Gannon, his successor at the Bureau of Federal Credit Unions said to Mr. Orchard on the 30th anniversary of the Federal Credit Union Act, ‘If it hadn’t been for you none of us would be here to celebrate anything.‘”

That last observation echoes today.   How many charters will be left to celebrate the 100th anniversary of the FCU Act in 2034?

Alternatives  Are  Springing Up

For the credit union movement to remain relevant it will require modern day Claude Orchards. These are leaders who believe in creditunionism.  And possess the passion to encourage new entrants to join the movement.

Regulatory process or policy improvements may help.  But the real shortfall is leadership committed to expanding credit union options.

To address the continuing financial inequities throughout American communities, alternative solutions are being created.  Many of these startups are outside the purview of banking regulators.

These community focused lenders are listed in  Inclusiv’s 2022 CDFI Program Aware Book.  The firm introduces its role with these words:

Access to affordable financial products and services is a staple of economically sound communities. Yet at least one quarter of American households do not have bank accounts or rely on costly payday lenders and check-cashing outlets.

In recent years, the lack of access to capital investments for small businesses and other critical community development projects has also led to increased need for alternative and reliable sources of financing.

Mission-driven organizations called Community Development Financial Institutions–or CDFIs–fill these gaps by offering affordable financial products and services that meet the unique needs of economically underserved communities.

Through awards and trainings, the Community Development Financial Institutions Program (CDFI Program) invests in and builds the capacity of CDFIs, empowering them to grow, achieve organizational sustainability, and contribute to the revitalization of their communities.

Of the total $199.4 million awarded to 435 organizations, only 176 or 40% were to credit unions.  The rest of the field included 213 local loan funds, 43  banks and 3 venture capital firms.

Without credit union charters, alternative organizations will be created to serve individuals and their communities.   These lenders may not put credit unions out of business, but will  attract the entrepreneurs that would have  added critical momentum to the cooperative system.

Credit unions can qualify for CDFI status and grants.   But Inclusiv has a much broader vision for implementing Claude Orchard’s  playbook.

In their listing of 2022 total awards and grants, every amount of over $1.0 million went to an organization that was not a credit union.  A few were banks, but most were de novo local community lenders or venture capital firms.

Without credit union options, civic motivated entrepreneurs will seek other solutions, and slowly replace credit union’s role.

Today it is Inclusiv carrying out Orchard’s vision.

Should NCUA delegate its chartering function to those who have “the proper spirit” to secure credit unions’ future?

It will also result in “teaching people in this country something about democracy which could be taught in no other way.”

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  Whose Voices Should Shape SECU’s Future (Part III)

The author of a lengthy Business Journal article on SECU’s competing future visions wrote a brief follow up to his original story that began:

The North Carolina State Employees’ Credit Union is such an integral part of our state that it’s often taken for granted.

There’s nothing like it across the nation, I learned, while studying the $53 billion dollar enterprise for a story in the February Business North Carolina. In the ninth-most populous state, SECU dwarfs peers nationally other than the national Navy Federal Credit Union. . .SECU is a maverick.

When viewed in a broader context, this local controversy is more than competing approaches to a business model.

In many large credit unions today there is a growing distance between member priorities and institutional ambitions.  A number of credit union leaders aspire to an ever-expanding role in the financial services marketplace.  Organic growth is insufficient, too slow.  Executive strategies such as whole bank purchase and aggressive courting of merger partners everywhere are embraced, two initiatives often enabled by external sources of capital.

Members become merely the means to further institutional prominence.   The rhetoric continues about serving members, but often these expansion efforts  offer little or no member benefit.

There is a parallel example in current religious practice.  Some well-known and successful preachers promote faith with a vision of what is called the “prosperity gospel.”  It is little more than capitalism in ecclesiastical garments.   The equivalent happening in credit unions is full out banking strategies dressed in cooperative clothing.

There is a spreading “cooperative anemia” circulating in the credit union system.  Its basic symptom is the separation of institutional priorities from members well-being.

A Model that Transcends

The SECU which Jim Hayes joined as a leader in 2021 had been able to transcend these constant temptations to alter cooperative design into a proto-banking model.   Instead it became increasingly viewed as a “maverick” by credit unions.

The persons who invested most of their professional lives building this contrarian approach developed a certain stubbornness.  They both authored the effort and produced unprecedented results.  They continue to have a sense of stewardship, even as they become “just a member. “ As one writer has observed  “some of the best founders are difficult people.”

When institutional leadership is transferred to managers in today’s selfie world, there is an understandable perception that “me” is being put in front of membership.

A Path Forward: Investing in Members’ Ownership Responsibilities

Leadership of any institution is first and foremost a political task, not a business model problem. The concerns about changes in business direction, labelled “rumbles” by SECU staffer, have now morphed into public and opposing camps.

One side is represented by a person who self describes as “often wrong, but never in doubt.”  The other camp has retreated to their bunkers of incumbency, and adopted a tactic I call “brute legalism.”  This means “we’re in charge (with member approval), so we don’t have to accommodate contrary points of view.”

The coop process for resolving this debate is supposed to be democratic. An autocratic rejection of member concerns, may lead to increasing displays of public opposition.  It certainly makes CEO Jim Hayes’ leadership much harder.

If the separation of credit unions and member priorities is the core of the problem, then embracing the owners’ democratic engagement may be the solution.

Cooperative democracy is more than electing directors at the annual meeting.  Often this voting function has been reduced to an administrative formality as nominations by the incumbents just match the number of open seats.

Democracy depends on choice.  Real choice is more than putting more names on the ballot.  It requires continuous transparency, open communication, and ongoing dialogue with every internal and external level of the organization. This habit is more than press releases or marketing messages.

Cooperative democratic design is more than good governance, that is accountability to the owners. It is how trust and confidence in the leaders’ decisions are created.

The motions at the 85th Annual meeting were unusual but a proper exercise of member-owner rights. It has opened up conversations about decisions that have major member impact but little visibility.

Blaine’s motions were an act of courage and member duty.  He took the step of “walking to the front of the line” to find out who might be with him.  There is no more democratic act than members speaking out.

A Democratic Ampersand

Cooperative design is at its strongest when an ampersand is added to the member & owner role.  Otherwise the owners end up as being viewed as just customers.  Keep them satisfied, find more like them, and allow the “elected” leaders to shape the credit union’s future.

Many credit union managers believe they choose their members, especially encouraged by the regulatory concept of the common bond.  Nothing could be further from the truth.  It is the members who choose to join, support, or leave the coop.

In the American economy, it is called “consumer sovereignty.”

Member loyalty cannot be acquired in a merger or bank purchase.  That just cheapens any relationship.  Rather it is hard earned over generations.  When well done, the result creates the most important business and political advantage a movement could want.

A Public Purpose

Coop democracy is more than a process for accountability and acknowledging the owners’ roles.   It is core to credit union’s purpose.   That purpose is extending economic opportunity for all Americans, especially those at the mercy of for-profit providers.

Economic equality is vital to the continuation of the capitalist system. It is critical that all striving for financial security ( especially those living paycheck to paycheck) can have an institutional option that is fair and just, not discriminatory, in their transactions.

SECU’s board and leadership are in a unique moment for affirming the credit union’s continued commitment to furthering America’s promise of economic justice. This credit union will be fair to all who join SECU as members-owners.

Achieving that outcome will require more conversations and crafting additional business  options.  Without this effort member uncertainty and market forces will slowly erode the credit union’s position in its key markets and nationally.

A lesson from events to date is that sometimes it takes heading in the wrong direction in order to find the right one. Now is the time for SECU to make real the promises of coop democracy–in multiple ways.

No one has a monopoly on insight.  Being a maverick is tougher than jumping into the financial mainstream. Old and new members sitting down together offers a better chance of SECU sustaining its transcendent credit union performance.

As Robert Frost might counsel in the final verse of The Road Not Taken:

I shall be telling this with a sigh

Somewhere ages and ages hence:

Two roads diverged in a wood, and I—

I took the one less traveled by,

And that has made all the difference

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Differing Outlooks for SECU’s Future (Part II)

At the October 11, 2022 members’ Annual Meeting, SECU CEO Jim Hayes had been in his role since  August 2021. He arrived with 25 years of  senior credit union  and NCUA leadership experience.  He succeeded Mike Lord who in turn took over from  Jim Blaine in 2016.

All the persons involved were obviously  aware of Hayes’ “outsider” status. The hiring decision must have reflected a desire for a fresh look, and/or strategic change.

Here’s how SECU’s chief culture officer, Emma Hayes, explained the board’s choice in a talk to the AACUC conference in September 2022 in a CUToday report:

“We hired someone not only from outside the organization—there had never been for 85 years an external hire for CEO—but also someone who came from the wrong coast (the former Wescorp in San Dimas, Calif.) by way of somewhere up north (Andrews FCU in Maryland) to come down to North Carolina to lead the second-largest credit union,” explained Hayes, drawing laughs from the audience.  “The strategy for SECU for 85 years had been to grow talent from within. They had done that and done it well. Now they decided to open the organization and take a peek and see if there is someone out there.

‘Never Been Heard of Before’

“SECU runs like a well-oiled machine,” she continued. “But (Hayes) had new ideas for how to do things. One of the first things he did was send an email to all staff. In 85 years, no one who sat in that seat ever sent an all-staff email. In that email he says, ‘Let’s get rid of our ties.’ Imagine the shock and awe! Nobody believed this was real, like someone had hacked into his email address. We don’t take off our ties. We sleep in them. We go to the gym in them. It was unheard of! But Jim was like, ‘Let’s do something a little different.’ He then said, ‘I’d love to hear from you. Send me an email.’ People stared emailing him and he responded back. With his own hands he typed out messages! This also had never been heard of before!”

Shaking Things Up

The result, said Hayes, was word began to spread in the state of North Carolina where SECU is a highly visible and well-known brand that the new CEO was “shaking things up.”. . She said the changes created a “little rumble” within the organization and community.”

Those little rumbles culminated in the two resolutions , described yesterday, that members approved in the October 2022 Annual meeting

The 20 Credit Union Paladins (not a video game)

As of December 2022, twenty credit unions reported assets over $10 billion.  This threshold  subjects them to the scrutiny of the CFPB, reduces their debit card interchange, and includes special oversight by NCUA.

These twenty manage 23% of the industry’s assets, 24% of its loans and serve 23% of credit unions’ total reported 137 million members.  But they are just .4%  of all 4,495 credit union charters.

Their roles in the movement make them objects of emulation.  They are also, at times, examples of unveiled ambition.  Overseeing billions can sometimes lead to feelings of “cooperative triumphalism” and unlimited  growth aspirations.

Their business models vary widely.  Several have bought banks, sometimes more than one. Others have programs to acquired other credit unions across the country. Some have defined FOM’s; others say anyone can join.

Operating expense ratios vary widely:  Star One reported a 1.11% and Alaska USA 3.67% for 2022.  SECU’s was 2.16%.

SECU’s Rare Accomplishment

There are as many models in this group. However another factor distinguishes SECU’s performance.

There are state employee field of membership credit unions in almost every state.  These  charters share the same member economic profile of stable employment and a range of member demographics.  The motivations of state and local employees closely align with the not-for-profit service culture of credit unions.

But only SECU, the second largest credit union, achieved the market dominance serving this common employment group.

How Did SECU Become So Consequential?

SECU combined a unique strategy and culture which for some observers claim  is grounded in the 20th century.  It developed over decades.  The elements were highly  integrated and carefully chosen. Among the factors were these:

  • A limited North Carolina operational FOM with a branch in every county, and a statewide ATM network.
  • Branches were assigned local responsibility and accountability: for example, loan originations and collection, advisory boards for visibility in the community, local employment and personal service including routing member calls to their local branch;
  • A product and service profile that serves each member equally: same loan rate for all members (no tiered savings, no risk based pricing or indirect auto loans);
  • Staff receives only salaries, with no commissions or incentives for performance. Promote as much as possible from within.
  • Be low cost with a simple financial model: 3% net interest margin, 2% operating expense ratio and 1% ROA.  Minimize member fees.  No paid advertising.  Rely on word of mouth and the earned publicity from SECU’s Foundation grants.
  • Mortgage loans are the primary means for members to build financial security. 80% of SECU loans are first mortgages or real estate secured.
  • Provide a complete menu of low cost financial services beyond traditional consumer banking products. These include life insurance, a broker dealer for access to no load mutual funds at Vanguard, a 529 program open to all state residents, tax preparation,  trust services and even a CUSO for housing rehabilitation.
  • Avoid mergers; instead provide help to smaller or struggling credit unions.

The result was a no frills, plain vanilla product selection (no rewards cards) and long term member loyalty.  The focus was intentional—serve those demographic segments that have limited  financial choices. More simply, those that know the least or have the least.   Well to do members might find better loan or savings terms elsewhere.

By design SECU avoided imitating other financial providers.  Its purpose was to create a unique cooperative alternative for middle and low income Americans.  They wanted to avoid a strategy of becoming the competition to beat the competition.

The Issues Raised in the Annual Meeting

The six topics or business questions presented as the basis for the resolutions.

  1. SECU’s efforts to achieve an open field of membership.
  2. Merger discussions with Local Government Employees FCU, that would end a 40 year business partnership.
  3. Introducing risk-based lending for loans.
  4. Expanding business/ commercial lending.
  5. Elimination of the $75 per member tax preparation service.
  6. Regional expansion beyond North Carolina.

The full description of each topic is in the presentation. Blaine subsequently set up a web site blog which continues to expound on these points in almost daily posts.

Since the meeting, SECU has continued the ongoing implementation of the topics mentioned.

The tax preparation service has been discontinued.  Changes in loan administration are on going shifting responsibilities from branch to more centralized oversight. The volunteer, non-employee credit review committee is no more.

Recently Local Government FCU announced its decision to go on its own and dissolve their partnership with SECU.

The credit union continues its technology overhaul with a priority on digital services.

The issue dominating subsequent Blaine communications to the board is risk based lending. These multiple messages cite a number of studies showing the disparate impact of FICO score based loan pricing.

The credit union conducted a series of dialogues with staff and advisory board members.

 SECU’s December 2022 VisionPlan

Early in 2023 the credit union posted its  Strategic Plan, “Leading with Care” fulfilling the second resolution’s request.  It is 15 pages with four goal areas and key success factors.  The goals are generic, like many plans, and primarily descriptive.

It is well written.  Almost academic in structure. There is nothing controversial.  Many current public themes are included such as environmental awareness, DEIB, affordable housing and investing in staff.

If it had been available at the 2022 Annual Meeting, the presentations of the Chair and CEO would have been much enhanced.

The plan could be a prototype for almost any billion dollar credit union. There is no market analysis or history of prior trends.  No future financial projections were included.

The document has one statement referencing current events: Our commitment to embracing different perspectives creates the positive tension required to weigh business decisions and their potential outcomes.

It omits SECU’s traditional vision statement:  Send Us Your Moma.  And its former mission: Do the Right Thing.  It largely ignores  the policy issues raised in the Annual meeting such as a broader FOM and relationships with fellow credit unions.

The Plan presents settled decisions, such as  the ongoing implementation of RBL, without any explanation of how this benefits members.

An Earnestness of Views

How do these different judgments about business strategy get resolved– Blaine’s dominating logical critiques versus incumbents’ asserting the power of position.

Continued public debate will cause cleavages in the 7,800 employees, and among  advisory board volunteers,  directors, and ultimately members. The credit union’s financial and market momentum could falter.

The internal dynamics of SECU’s decisions are unknown. Had the board a plan ready and then tell Hayes to move quickly? Or did he understand his remit as move fast and address priorities as he assessed them?  Whatever the circumstances, did it consider the “wisdom of elders” as the plan was developed?

Or, is the fundamental difference in approach elsewhere? The new Plan states: “As a financial cooperative, we take to heart that prudent stewardship of our member’s money is of utmost priority.”   Is that all a financial cooperative is about?

Can a solution or process accommodate both points of view?   That’s the subject of tomorrow’s post.

 

 

 

 

 

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Democratic Disruption at SECU’s 85th Annual Meeting

SECU’s October 11, 2022 annual meeting was a rare example of democratic cooperative governance.

Following the traditional annual meeting agenda, approval of minutes, the Chair’s report, election of directors, audit summary and President/CEO Jim Hayes’ update,  the Chair asked if there was any new business.

There was.

A member-owner presentation proposed two resolutions for the members to discuss and vote upon.

The first asked the Board to consult with staff and advisory board members to learn how six  changes he described would benefit the member-owners.  The dialogues should  be published for all members.

The second requested the board provide members SECU’s Strategic Plan at least 90 days prior to the 2023 Annual Meeting.

The chair asked  for comments.  One volunteer advisory board member said he had heard nothing about the topics raised.   A second member commented that he didn’t want the credit union “to become a Piedmont Airline.”  (merged out of business).  A current director spoke up supporting the second motion.

Both resolutions were approved by the approximately 1,000 members, with virtually no opposition.

The meeting was broadcast live on YouTube.  Here are the timing of key events: 29:50 Chair report; 54: Foundation update; 1:05 CEO Hayes report; 1:21 Call for new business with two resolutions at 1:48 with open discussion and member vote.

Should Credit Unions Care about SECU’s Debate of its future?

SECU at $51 billion is America’s second largest credit union. Its membership covers an estimated 25% of North Carolina’s population.

This event was covered in  a lengthy NC Business article and  in the North Carolina’s Banking Association’s weekly update.

SECU’s success and size extends far beyond its members or its home state.  It’s a model others study. It has an outsized influence in both state and national credit union organizations.

SECU’s leaders’ duties are more than managing a business.  The credit union has a position of influence and power beyond its balance sheet.  Its actions will be viewed by outsiders, the public and competitors, as an example of what a credit union is capable of becoming.

SECU’s reputation and widespread operating network means its choices are followed  by many in the cooperative movement as an example of credit union competence.

Blaming the Messenger

As events unfold, many observers will have opinions. Some, I believe,  will reflect  a capacity for missing the point. It will be framed as a conflict between a current and a former CEO as in the following LinkedIn comment:

As I read this article, I was saddened that a CEO who has retired and handed off the reins goes public when the new leadership makes strategic moves, and the retired CEO disagrees. This willingness to fight the new leadership’s right to make strategic decisions is wrong on too many levels.

This happened recently at SECU when Jim Blaine disrupted the annual meeting with a lengthy letter he read in totality because he was against the strategic direction the new leadership was taking the credit union. CEOs need to realize that when they step away, it is now someone else’s turn to lead forward. #ceo #leadership #retired

This is a position with which many CEO’s would sympathize. It absolves commenters from examining the issues raised.   But I believe this position is far too shallow.  Here’s why.

Very few member-owners would be capable of preparing the in-depth analysis of this presentation. But this was not a solo effort. In his opening Blaine comments there had been widespread concern from both employees and members about SECU’s apparent changes of direction and culture.

When individuals working in or interacting with an organization believe it to be going “off course” counsel will be sought from former leaders.   In the corporate world  this approach is shown by examples such as Disney, Starbucks and Apple where there were call outs to prior leaders.

When credit union members and employees are deeply concerned about  an event such as the mergers of Cornerstone FCU in Carlisle PA or Vermont State Employees, they reach out to former leaders. What do you think?  Will you help?

Former leaders are not one-person shows.  They understand the politics of leadership.  Any public role is carefully considered.

They become the messenger and therefore the face for larger issues.  Their previous roles give credibility to the concerns whereas an individual employee, member, director, vendor or credit union collaborator would not have the standing to raise.

Raising questions about  a strategic pivot in a “courteous and respectful manner” at the owners’ annual meeting is a vital process for cooperative governance.

An Example of Coop Democracy

This required annual meeting is a critical process for democratic cooperative governance.  It is the opportunity for the board (chair) and CEO to inform members where the credit union is heading, the reasons for change, and how it will affect them.

After outlining six new policy or business initiatives, Blaine closed with two summary questions: Who are we? Where are you leading us? 

Those are questions every CEO and board should be willing to answer for their member-owners.

Tomorrow I will summarize the issues raised, the credit union’s responses, and how SECU aligns with the nineteen other credit unions over $10 billion in assets.

 

 

 

 

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A Prayer, Photos and The Kiev Independent

The day of the Allied landings in France, June 6, 1944 FDR gave a prayer via radio for the country.

This six minute “devotion” is especially pertinent  on the anniversary of Russia’s invasion of Ukraine, as when it was first spoken in 1944.

Roosevelt talks of sacrifices and “pain, sorrow, faith and unity.”  He expresses everyone’s  longings and hopes for victory and peace. It is a prayer proper in any war and especially this day.

(https://www.youtube.com/watch?v=a2IRcc-5RgA)

Why Ukraine Will Succeed

Love endures: Valentine’s Day 2023 Ukraine

The Next Generation Arrives: A Mother and Newborn in a Basement Maternity Room-Kiev

War’s Playground Today & for Tomorrow’s Peace

The Story of a New Journal: The Kiev Independent

This 29 minute video presents  the critical role this online English language startup has played in telling about events in Ukraine.  It includes reporters’ personal stories and presents videos of their on site coverage.  This is one of many new Ukrainian enterprises to support the country in this time of trial.

(https://www.youtube.com/watchv=MxQ3JxJwdX0)

 

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A Return of $250 for Each $1 Invested

I recently received the best return ever on an investment: $250 in value for each $1 sent.

Late last year I read about a 501 C3 nonprofit (RPI Medical Debt) that bought unpayable medical debt using  donations and then retiring all the acquired debt for consumers.  Several news articles gave details about churches and local governments using this method to help members of their communities.

A December 20, 2022 New York Times’ article Erasing Medical Debt described how the program had extended to major cities such as Chicago and Pittsburgh.  The story stated that 18% of Americans have medical debt turned over to a collection agency.

I decided to test the RPI Medical Debt’s concept.   Was the payoff “leverage” as great as claimed? The 100 to 1 debt abolishment standard sounded too good to be true.

I also wanted to learn how targeted the program could be as a potential initiative for credit unions. Credit unions are significant originators of consumer debt.  They know how past due delinquencies on a credit report can undermine anyone’s financial options.

Contacting RPI Medical Debt, I asked to purchase and cancel all debt from Jasper County IN, whose county seat is Rensselaer.   Our family lived there for over five years while I was in high school.  The town is primarily a farming community, neither wealthy nor poor, but one where the population today is the same as when we were there 60 years earlier.

The Debt Fulfillment Report

Based on my pledge commitment, RPI retired all the available outstanding delinquent medical debt for 423 residents of Jasper Country totaling $264,878.  They had no more access to debt available in the country right then, although more debt certainly exists.

However, with the funds remaining the non-;profit acquired debt from at least one resident in every Indiana county.   The total consumers helped were 2,291 with over $2.532 millions of their debt erased.

RPI had acquired the debt for less than a penny on the dollar.  The total accounts closed (not individuals served) was 4,396.  Of these 9.3% (409) were bought directly from hospitals.  The balance was from the secondary debt market.

Much of the debt (86%) was 5 to 10 years old– specifically 1,812 accounts with balances of $1.9 million.  Only 1.8% of the debt was less than five years;  1.2% of the debt had originated over 20 or more years earlier.

The average debt extinguished had a face value of $846. For me, an overwhelming proof of concept!  A financial “loaves and fishes” story.

The Consumer ‘s Experience

Consumers cannot apply to RPI for relief.  Rather the non-profit seeks to buy debt in the open market on behalf of funders who donate or make pledges to support their goal of abolishing medical debt for individuals and families burdened by the payments.

To qualify a “soft credit report” is run to determine each individual’s eligibility for relief.  Potential  portfolios are  prescreened by holders to identify those who qualify for  abolishment of debt.    A person must earn less than four times the local poverty level  (nationally an amount of  $111,000 for a family of four) or have debt that exceeds 5% of annual income determined by pulling a soft credit report.

With these qualifications, the debt is excluded from income and not subject to IRS taxation.  The transaction is considered an act of charity by donors who support RIP’s mission.

Each consumer is sent a letter announcing the relief.  The total debt abolished, number of accounts and  creditor are identified.

The “good news” letter says there are no strings attached and  encloses a  page of FAQs  to answer  questions.   Recipients may, but are not required, to share their story about what this relief means to their circumstances.

The RIP Organization: People helping People

This nonprofit was founded in 2014 with a threefold mission:

  • Initiate a high volume of debt relief to reduce financial and mental stress for individuals;
  • Offer health care providers a way to strengthen their communities;
  • Highlight the problems of medical debt to seek a more affordable and transparent health care system.

Since inception the firm has provided $8.5 billion of debt relief helping 5,493,000 individuals and families.

The Credit Union Opportunity

The immediate possibility is straight forward: strengthen members of their primary communities by offering to retire consumers medical debt. When fulfillment data are known, celebrate the relief impact.  Invite  consumers to learn more about another people-helping-people organization, the credit union.

Such an effort is a “win” on many levels:  for the consumer, the credit union, the community and even medical providers with outstanding debt.

If interested  contact RIP Medical Debt and make a pledge for a test project.    I would be glad to share my contact and the reports and information I received.  My project was completed in under 45 days from initial contact  to finish.

Credit Unions Ringside

As vital consumer lenders credit unions are at ringside knowing the debt burdens members carry.

Three days ago a Washington Post article reported the story of a 72year old still struggling to pay off his $5,000 student debt from the 1970’s.  This is just one area where a similar approach for  relief may be prudent and desirable.  An example from the article reported:

Years of administrative failures and poorly designed programs have denied many borrowers an off-ramp from a perpetual cycle of debt.

There are nearly 47,000 people like Hamilton who have been in repayment on their federal student loans for at least 40 years, according to data obtained from the Education Department. . . About 82 percent of them are in default on their loans, meaning they haven’t made a voluntary payment in at least 270 days. . . 

The Supreme Court will shortly hear a challenge to the Biden administration’s efforts to forgive up to $20,000 per borrower in federal student loans. The Court many not allow the initiative to proceed.

Why not design a program similar to RIP Medical Debt and approach the Department of Education about purchasing the loans with the intent of  extinguishing them?

Credit unions would  be helping resolve the financial and mental stress of longstanding student debt for eligible borrowers (to be defined).   Even at a penny or two on the dollar, the government would be receiving more versus 100% forgiveness.

The program could be targeted where relief is most needed.   It could happen fast.  A  “scholarship-in-reverse” plan  where college debt continues to burden individual’s lives.

Can the cooperative movement demonstrate their collaborative entrepreneurial capacity and address a critical public need?

Two final data points from the Post article on student debt:

From the time student loan borrowers’ first loans enter repayment, the median length of time it takes to pay in full is 15½ years. .  . Federal student loans are discharged upon death.  

Must individuals wait till death for common sense relief?