Putting members at the center of a credit union’s story is an art. When done well, it reinforces the fundamental cooperative difference, especially when an integral part of the public message.
One credit union that does this with great skill is Whitefish Credit Union in Whitefish, MT.
“God’s Country”
Below is a recent example of their unique video series. These member centered short films portray individuals’ special interests, the natural landscape of the area, and a broad community purpose being served.
Following is a story by a founder of the Back Country Horsemen on this non-profit’s 50th anniversary. Their example has extended across the country. As one person remarks, every state has its own “back country,” even Delaware.
The video makes you want to saddle up and be a part of this ride with this credit union.
(https://www.youtube.com/watch?v=wodQNsu5fSQ)