This post presents ways the spirit of the season is incorporated in commerce. Some of the most memorable ads are by the John Lewis stores in England. In recent years they have become more unique and less nostalgic in their storytelling approach.
Here is an example from 2023:
(https://www.youtube.com/watch?v=Cyuqy4Eb_I4)
Sainsbury’s approach to selling food for the holidays.
(https://www.youtube.com/watch?v=I8dczAGg-Qg)
AShelter’s Christmas campaign, is a poignant film that sheds light on the harsh realities of homelessness affecting over 150,000 children in England. The story follows a young girl named Mia and her father as they journey through a whimsical, imagined world – a temporary escape from their grim living situation in temporary accommodation.
(https://www.youtube.com/watch?v=PNZd-O-O_6s)
This Christmas story from Germany ends with a family tradition familiar to all.
This video is a moment when the spirit of the season stops all shopping in a large Philadelphia Department store.
(https://www.youtube.com/watch?v=wp_RHnQ-jgU)
Which exresses the spirit of this season for you?